Universiti Kuala Lumpur- UniKL
Bachelor in Fashion Design with Marketing (Honours)
Kuala Lumpur, Malaysia
Bachelor's degree
DURATION
3 up to
5 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor in Fashion Design with Marketing (Honours) combines creative fashion design skills with marketing strategies to prepare students for the fashion industry. The program focuses on practical experience and theoretical knowledge, enabling students to develop a strong portfolio while learning about market trends, consumer behavior, and brand management.
Career Outcomes: Graduates can pursue careers in various roles such as fashion designer, marketing manager, brand strategist, or retail buyer. The program equips students with the skills needed for dynamic positions within fashion houses, marketing firms, and retail companies.
The Bachelor in Fashion Design with Marketing (Honours) program is a three-year program that includes 120 credits. It is designed for individuals passionate about arts and design, providing a balanced education in theory and practical skills. The program focuses on important areas of the fashion industry like Fashion Design, Fashion Branding, Fashion Marketing, Consumer Behavior, and Fashion Manufacturing. By studying these areas, students gain the skills and knowledge needed to succeed in the dynamic fashion field.
At the end of this program, students will be able to explain design concepts, theories, and principles in their area of study. They will also acquire the skills to source and process data using appropriate digital applications, analyze and apply information to solve problems and develop their skills for lifelong learning and effective communication in responsible ways. These competencies will enable graduates to pursue various career opportunities within the fashion industry.
Program Structure by Semester (Full Time January Intake)
Semester 1
- Fundamental English
- Philosophy and Current Issues
- Malay Communication 2
- Contemporary Muslim Issues in Malaysia
- Culture and Lifestyle in Malaysia 2
- Professional English 1
- Basic Pattern Garment & Construction
- Fashion Culture and History
- Fundamental of Fashion Drawing
- Introduction To Fashion Marketing
Semester 2
- Appreciation of Ethics and Civilization
- Philosophy and Current Issues / Appreciation of Ethics and Civilization
- Digital Technology
- Fashion Illustration
Semester 3
- Professional English 2
- CAD For Fashion
- Fashion Design Practice 1
- Intermediate Pattern Garment & Construction
- Fashion Consumer Behaviour
- Digital Marketing
Semester 4
- Foreign Language 1
- Textile Studies
- Advanced Pattern & Garment Construction
- Fashion Design Practice 2
- Visual Merchandising
- Fashion Marketing Management
Semester 5
- Technopreneurship
- Advertising & Promotion
- Fashion Retailing
Semester 6
- Co-Curriculum (Community Service 2)
- Innovation Management
- Foreign Language 2
- Fashion Communication
- Garment Design and Production Management
- Fashion Event Management
- Fashion Research Project
Semester 7
- Final Year Project for Fashion Design
- Fashion Brand and Management
- Fashion Journalism
- Seminar in Fashion Marketing
- Service Marketing
Semester 8
- Industrial Training
Co-Curriculum
- Career Guidance 2
- Culture 2
- Friend of the Mosque 2
- Bomba & Rescue Students 2
- Sports Management 2
- Personal Financial Management 2
- Territorial Army
- Integrity and Anti-Corruption
Foreign Language
- Mandarin1
- Italian Language 1
- Mandarin 2
- Italian Language 2
Program Structure by Semester (Full Time September Intake)
Semester 1
- Fundamental English
- Philosophy and Current Issues
- Malay Communication 2
- Contemporary Muslim Issues in Malaysia
- Culture and Lifestyle in Malaysia 2
- Basic Pattern & Garment Construction
- Professional English 1
- Fashion Culture and History
- Fundamental of Fashion Drawing
- Introduction To Fashion Marketing
Semester 2
- Professional English 2
- CAD For Fashion
- Fashion Design Practice 1
- Intermediate Pattern & Garment Construction
- Digital Marketing
- Fashion Consumer Behaviour
Semester 3
- Appreciation of Ethics and Civilization
- Philosophy and Current Issues / Appreciation of Ethics and Civilization
- Digital Technology
- Fashion Illustration
Semester 4
- Foreign Language 1
- Textile Studies
- Visual Merchandising
- Fashion Marketing Management
- Advanced Pattern Garment & Construction
- Fashion Design Practice 2
Semester 5
- Co-Curriculum (Community Service 2)
- Technopreneurship
- Foreign Language 2
- Fashion Communication
- Garment Design and Production Management
- Fashion Event Management
- Fashion Retailing
Semester 6
- Innovation Management
- Advertising & Promotion
- Fashion Research Project
Semester 7
- Final Year Project for Fashion Design
- Fashion Brand and Management
- Seminar in Fashion Marketing
- Fashion Journalism
- Service Marketing
Semester 8
- Industrial Training
Co-Curriculum
- Career Guidance 2
- Culture 2
- Friend of the Mosque 2
- Bomba & Rescue Students 2
- Sports Management 2
- Personal Financial Management 2
- Territorial Army
- Integrity and Anti-Corruption
Foreign Language
- Mandarin1
- Italian Language 1
- Mandarin 2
- Italian Language 2
Program Educational Objectives (PEOs)
- PEO 1: UniKL graduates who are proficient in analyzing and relating broad knowledge of design concepts and principles to practices incorporating technical skills in Fashion Design with Marketing
- PEO 2: UniKL graduates who are proficient to commit to take responsibility and delivering assigned tasks when leading, interacting, and communicating with peers and stakeholders while ensuring ethical practices and being oriented toward sustainable development goals
- PEO 3: UniKL graduates who are proficient in demonstrating technical competency in the innovative and creative use of digital technology and numerical techniques in Fashion Design with Marketing
- PEO 4: UniKL graduates who are proficient in committing to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries
Program Learning Outcomes (PLOs)
- PLO 1: Interpret and apply knowledge and skills including the use of numeracy techniques in relevant areas in Fashion Design with Marketing effectively for innovative practices
- PLO 2: Critically analyze historical, contextual, conceptual theories, and ethical judgment in Fashion Design with Marketing practice
- PLO 3: Create and conceive ideation and innovation for the practice areas of Fashion Design with Marketing
- PLO 4: Articulate and communicate ideas and concepts comprehensively in visual, written, and oral engagements
- PLO 5: Execute design concepts and cost analysis through the use of digital and other technologies for effective delivery
- PLO 6: Construct a portfolio for Fashion Design in the Marketing field, through reflectivity, reviews, and evaluations
- PLO 7: Communicate and interact with experts, peers, clients, superiors, and society in work and organizational-related environments for the development of Fashion Design with Marketing
- PLO 8: Demonstrate leadership and accountability with a commitment to professional and ethical practices including adherence to legal requirements in executing instructions related to the job and organizational functions
- PLO 9: Demonstrate commitment to lifelong learning for academic and career development and entrepreneurial mindset in the applications of Fashion Design with Marketing.
- Fashion Designer
- Pattern Maker
- Fashion Forecaster
- Fashion Marketing
- Fashion Retail/Buyer
- Events Management
- Fashion Producer
- Fashion Journalist
- Costume Designer
- Fashion Entrepreneurs
- Fashion Merchandisers
- Retailer
Duration
- Full Time: 3 years
- Part-Time: 4 years, 6 months