Madrid, Spain
DURATION
4 Years
LANGUAGES
Spanish, English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 8,000 *
STUDY FORMAT
On-Campus
* Price (total price or price range differs from 1000€) 6.000 - 8.000€
Introduction
The UNIE Master in Marketing and Commercial Management aims to provide you with excellent and specialized skills through theoretical in-depth study of the fundamental principles, strategies and techniques of these fields.
But we are also a university focused on the business reality. That is why the previous theoretical knowledge coexists in this postgraduate program with practical experiences that will enable you to apply and align marketing and sales actions with the company's commercial objectives.
One of the distinguishing features of this program and what makes it different from other master's degrees in commercial management and marketing is the training you will receive in transversal skills that are key to your professional development: effective communication, teamwork, critical thinking, problem solving and decision making.
Sign up now and get ready to make a difference in the world of marketing. Become the expert the world needs! Find out more at Emagister, just press the “Request information” button and you will be contacted by an advisor who will be happy to provide you with the information you require.
What sets this course apart from others?
- With the Master's Degree in Marketing Management and Commercial Management you will obtain first-class training that combines fundamental theoretical knowledge, tactical aspects and traditional and digital marketing tools.
- At UNIE we never lose sight of the business approach. That is why, through case studies and practical experiences, we will help you develop skills that you will be able to use in real business environments as soon as you finish the master's degree.
- Our postgraduate program is constantly updated to incorporate the most innovative and current trends, disciplines and methodologies that are emerging in the field of marketing and sales.
- One of the main objectives of our degree is to teach you how to design and implement research techniques, as well as train you to make decisions and identify business opportunities.
- Our curriculum is designed to transversally enhance your ability to generate new, different and effective ideas in marketing, advertising, branding and communication campaigns. We prepare you to face the challenges of the creativity market."
Ideal Students
You can take our Master's Degree in Marketing and Commercial Management if you have a degree in:
- Marketing
- Business Management
- Labor Relations and Human Resources
- Economy
- International Business
- Business Analytics
You can also access the course if you have a Bachelor's, Licentiate or Diploma degree in other areas, but you must complete the corresponding training supplements (no more than 12 ECTS)
Optional Degree
Once you have completed your studies, you will receive your official university master's degree.
Admissions
Curriculum
- In the first semester we will help you understand market dynamics and how these dynamics lead to companies' needs to identify business opportunities, analyse trends, understand consumer behaviour and adapt their marketing strategies to all of this.
- In the second semester we will focus on the study of Tactical Marketing and Sales Management, teaching you how to implement the different variables of the marketing mix (price, product, distribution and promotion) and the resulting commercial strategies, which must be integrated, coherent and effective to operate successfully in the market.
Program Outcome
With the Master's Degree in Marketing and Commercial Management you will receive first-class training that combines fundamental theoretical knowledge, tactical aspects and traditional and digital marketing tools.