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Unicaf University (ZM) MBA Marketing

Unicaf University (ZM)

MBA Marketing

Lusaka, Zambia

18 up to 24 Months

English

Full time, Part time

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Distance Learning

Key Summary

    About: The MBA Marketing program focuses on developing strategic marketing skills through a comprehensive curriculum. Students learn about market research, consumer behavior, branding, and digital marketing. The course lasts one year and incorporates practical projects to enhance real-world application of theory.
    Career Outcomes: Graduates can pursue careers in various fields such as marketing management, brand management, market research analysis, and digital marketing strategy. Opportunities exist across sectors, including corporate, non-profit, and entrepreneurial ventures.

Introduction

During this programme, students will be able to study basic principles of business processes and concepts with a specialisation in Marketing. They will gain profound knowledge of management and administration procedures in order to successfully function in managerial positions. The programme will enable students to become efficiently equipped with all the necessary skills and knowledge in order to advance in international organisations and achieve positive results when operating in executive positions.

Aims of the programme

  • Develop the knowledge and skills necessary for successful strategic leadership performance, within the context of dynamic local and global challenges.
  • Enhance the ability to source, analyse and critically appraise all types of business data and practice.
  • Develop flexible strategies for satisfying diverse stakeholder and partner demands across the whole supply chain and other value-adding systems.

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Curriculum

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