Maastricht University, School of Business and Economics MSc in International Business - Strategic Marketing
Maastricht University, School of Business and Economics

Maastricht University, School of Business and Economics

MSc in International Business - Strategic Marketing

Maastricht, Netherlands

MSc

1 year

English

Full time

01 May 2026*

Sep 2026

AED 2,209 **

On-Campus

* for non-EU/EEA | December 1 for EU/EEA

** statutory fee, institutional fee for this program is: € 15,800

Key Summary

    About : The MSc in International Business - Strategic Marketing focuses on developing skills in strategic marketing, global business strategies, and understanding consumer behavior across diverse international contexts. This program emphasizes practical application through case studies, group projects, and research. The course typically lasts one year and is offered at The University of Edinburgh.
    Career Outcomes : Graduates may pursue roles such as marketing manager, business development consultant, or brand strategist. Opportunities exist in sectors including consulting, e-commerce, and multinational corporations. The skills acquired can help you thrive in various international markets and drive impactful marketing strategies.

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organization’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations, and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competencies, and an international mindset are developed through team projects and real-life cases from our partner companies.

Fast facts

  • work in consulting, for B2C & B2B companies, for large multinationals, research institutes, or departments
  • 1-year, full-time master’s, taught in English
  • starts in February and September
  • weekly: 8 hrs classes, 14 hrs group work, 18 hrs individual study
  • Double Degree and International Triangle are available
  • you’ll get an MSc in International Business with a specialization in Strategic Marketing

Why this program?

According to Forrester, 72% of businesses say that improving the customer experience is their top priority. Although customer experience has become a top concern of business executives worldwide and is considered to be a key determinant of long-term corporate success, it is not easy to manage. Knowledge acquired in Strategic Marketing equips students with the right toolbox to succeed in today’s marketplace.

Maastricht University’s School of Business and Economics (SBE) is a world leader in customer-centric service management. Its affiliated Service Science Factory institute is one of the leading institutions of service management worldwide. It collaborates with companies from a variety of countries and industries to conduct research and develop solutions and innovations to help companies become more customer-centric.

Strategic marketing can be combined with a double degree program.

Read more on the institution's website