Maastricht University, School of Business and Economics Bachelor in Business Analytics
Maastricht University, School of Business and Economics

Maastricht University, School of Business and Economics

Bachelor in Business Analytics

Maastricht, Netherlands

Bachelor's degree

3 years

English

Full time

01 Apr 2026*

Sep 2026

EUR 32,000 / per year **

On-Campus

* for non-EU/EEA | May 1 for EU/EEA

** institutional fees top; low - EUR 13,000 per year; high - EUR 18,300 per year | statutory fees: EUR 2.601 per year

Key Summary

    About : The Bachelor in Business Analytics offers a comprehensive education that prepares students to leverage data analysis in business decision-making. The program combines theoretical knowledge with hands-on practice to develop both technical and analytical skills. Students explore topics such as data mining, statistical analysis, and predictive modeling.
    Career Outcomes : Graduates of the program can pursue diverse career paths including data analyst, business intelligence consultant, or data scientist. These roles involve interpreting data, creating business strategies, and driving innovation within organizations. Students can expect opportunities in various sectors including finance, healthcare, and marketing.

Do you consider yourself tech-savvy, analytical, and are you excited about learning how to turn data into business opportunities and efficient business solutions? Then the new bachelor’s programme in Business Analytics is right for you!

The BSc Business Analytics programme is multidisciplinary. It combines various subjects such as data science (mathematics, statistics, computer science, artificial intelligence) with business and economics research (finance, accounting, marketing, information management, operations, micro- and macroeconomics, policy design). You will acquire a solid knowledge of different business domains together with data analytical skills to tackle problems in business contexts.

Why this programme?

Demand for experts in business analytics is growing rapidly. Today's managers should be equipped to oversee increasingly complex activities, whilst simultaneously staying on top of new developments within the fields of data science. This programme will give you the right set of skills and knowledge to succeed in this rapidly developing field. We are looking for students who have a pioneering spirit and open mind to drive this brand new programme to the most optimal learning experience. After the bachelor’s programme in Business Analytics at UM, you will be qualified and prepared for a variety of career trajectories or a related master programme. In fact, some of the jobs in this fast-growing field don’t even exist yet!

Read more on the institution's website