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Umm Al-Qura University Bachelor of Marketing

Umm Al-Qura University

Bachelor of Marketing

Mecca, Saudi Arabia

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English, Arabic

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Sep 2025

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Key Summary

    About: The Bachelor of Marketing focuses on the principles and practices essential to marketing within various industries. Students engage in both theoretical and practical studies, developing skills in market research, consumer behavior, and digital marketing strategies. The program prepares graduates for an evolving marketing landscape with a strong emphasis on innovative thinking and strategic planning.
    Career Outcomes: Graduates can expect to pursue roles such as marketing manager, brand strategist, digital marketing specialist, and market researcher. Opportunities also exist in advertising agencies and corporate marketing departments.

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Introduction

The Department of Marketing provides specialized educational curricula that qualify the students to get jobs in a professional work field, besides getting the grades of the postgraduate studies based on a strong base of essential skills to succeed in a highly-competitive global economic environment.

These curricula are characterized by the innovation and the continuous application in the field of marketing and administration. The teaching staff provides the students with the extraction of their researches and expertise in the field to firm up their skills in the leadership and bearing responsibility in the public and private sectors.

The teaching staff is distinguished by their specialty in more than one field of the administration and marketing. This diversity offers a high-quality college study in fields of administration and marketing.

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