Umm Al-Qura University Bachelor of Marketing
Umm Al-Qura University

Umm Al-Qura University

Bachelor of Marketing

Makkah, Saudi Arabia

Bachelor's degree

Arabic, English

Sep 2026

Key Summary

About: The Department of Marketing in the Kingdom of Saudi Arabia offers specialized curricula that qualify students for professional roles and postgraduate study, building essential skills for a competitive economy. The programs emphasize innovation and applied marketing and administration. Teaching staff share research and practical expertise to strengthen leadership and responsibility in public and private sectors. Faculty work across multiple administration and marketing specialties, offering diverse study in strategic marketing, consumer behavior, branding, digital marketing and research.

Career Outcomes: Graduates can pursue careers as marketing manager, brand manager, digital marketing specialist, market researcher, marketing analyst, or continue into postgraduate study.

The Department of Marketing provides specialized educational curricula that qualify the students to get jobs in a professional work field, besides getting the grades of the postgraduate studies based on a strong base of essential skills to succeed in a highly-competitive global economic environment.

These curricula are characterized by the innovation and the continuous application in the field of marketing and administration. The teaching staff provides the students with the extraction of their researches and expertise in the field to firm up their skills in the leadership and bearing responsibility in the public and private sectors.

The teaching staff is distinguished by their specialty in more than one field of the administration and marketing. This diversity offers a high-quality college study in fields of administration and marketing.

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