UIE | Universidad Intercontinental de la Empresa
Bachelor in Digital Business Administration
- A Coruña, Spain
- Vigo, Spain
Bachelor's degree
DURATION
4 years
LANGUAGES
English, Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
EUR 10,800 *
STUDY FORMAT
On-Campus
* enrollment (before starting the course): 1,500€ | academic fee (10 monthly fees) 930€
Key Summary
Become a professional capable of helping companies advance in their digitization processes or create businesses on the basis of the digital economy. Undoubtedly, a profile that is increasingly necessary and in high demand in the working market.
This is your degree if you like the business world and believe in the potential of technology as a basis and engine for business and social change. If you are a curious person, eager to learn and take on challenges, with the ability to adapt to changes and, in addition, you are looking for a different university education.
Since UIE is a private university, the Degree in Digital Business Administration does not have a cutoff mark. This means that, in addition to assessing your academic record and your grades, the results of the admission test and the personal interview will have weight in our decision, which will allow us to get to know you much better.
Why get a degree in Digital Business Administration?
- Visión global
You will acquire an integrated vision of the company, from a managerial point of view and also from the main functional areas: finance, human resources, operations, marketing,… - International profile
You will enhance your international profile through a study program in which the sixth semester will be taught in English. In addition, we will accompany you in a process of progressive training in this language so that you reach the B2 level required for that semester. - Analytical Vision
You will approach the analysis of the different business models from a strategic point of view, learning to formulate and develop projects that allow the digitization of business processes and communication with customers. - Practical Education
You will live the reality of the company on campus from day one, thanks to the modern practicum developed by UIE. This includes activities such as: workshops, visits to companies, conferences, meetings with businessmen and managers, etc. - Knowledge and innovation nomad
You will become a knowmad, “knowledge and innovation nomad”, to successfully face the challenges of today’s companies, where digital technologies and channels are becoming the essential support. - Teachers with extensive experience
You will learn from professionals with extensive experience and accredited academic qualifications, a key aspect for you to “learn to do”.
Who can apply to the process of admission to the UIE degrees?
- 2nd year baccalaureate students
- Graduates in higher education cycles
- Students from other international educational systems
- University students who are currently pursuing other degrees
The training in innovation and business of the degree in Digital Business Administration, as well as the work experience of your internships, will allow you to become into the different professional profiles:
- Responsible for digitization
Responsible for the digitization and generation of new business models in companies, facilitating the integration of online and offline channels. - Consultant in Electronic Commerce
Acting as an advisor to companies that want to implement online sales solutions from a comprehensive point of view: technological platforms, design and usability of the online store, logistics, means of payment, security, etc. - Digital Marketing Manager
With the ability to design, execute, and analyze customer acquisition, conversion, and retention campaigns in digital media. - Business Intelligence Expert
Expert in Business Intelligence and Customer Data Analysis, exploiting the data to turn it into useful information for decision making and for the personalization of the relationship with customers. - Teaching and research
Teaching and research: teaching and research, and management activities, as well as participation in public and private centers.
The Degree in Digital Business Administration lasts four academic years (240 ECTS credits). However, you can advance your studies with the Summer semester, a unique opportunity that we offer you at UIE.
In the degree, in addition to acquiring solid knowledge of management and new technologies, you will experience a process of human and personal development.
First year
Subjects of the first semester
- Mathematics (Core Course) 6 ECTS
- Business Law (Core Course) 6 ECTS
- Economic Environment (Core Course) 6 ECTS
- Computer Science and Programming (Core Course) 6 ECTS
- Conventional and Emerging Business Structures (Obligatory Course )6 ECTS
Subjects of the second semester
- Digital Economy (Core Course) 6 ECTS
- Descriptive Statistics and Probability (Core Course) 6 ECTS
- Business Management (Core Course) 6 ECTS
- Financial Mathematics (Core Course) 6 ECTS
- Academic Methodology and Data Analysis (OB) 6 ECTS
Second year
Subjects of the first semester
- Marketing (Core Course) 6 ECTS
- Operations, Logistics and Production (Core Course) 6 ECTS
- Digital Marketing (Obligatory Course) 6 ECTS
- Data Base and Big Data (Obligatory Course) 6 ECTS
- Critical and Creative Thinking (Obligatory Course) 6 ECTS
Subjects of the second semester
- Financial Management (Obligatory Course) 6 ECTS
- Human Resource Management (Obligatory Course) 6 ECTS
- Communication in Social Networks (Obligatory Course) 6 ECTS
- Project Management and Agile Methodologies (Obligatory Course) 6 ECTS
- Circular Economy and Sustainable Development (Obligatory Course) 6 ECTS
Third year
Subjects of the first semester
- Information Systems and Business Intelligence (Obligatory Course) 6 ECTS
- Management of Digital Marketing Campaigns (Obligatory Course) 6 ECTS
- Web Applications, Mobile Applications and Retail Digitization (Obligatory Course) 6 ECTS
- Neuromarketing and Customer Behavior (Obligatory Course) 6 ECTS
- Electronic Commerce 6 ECTS
Subjects of the second semester
- Smart Industry and Logistics (Obligatory Course) 6 ECTS
- Disruptive Technologies for Digitization (Obligatory Course) 6 ECTS
- Artificial Intelligence Applied to Business (Obligatory Course) 6 ECTS
- Design of Digital Business Models (Obligatory Course) 6 ECTS
- Global Society Dynamics (Obligatory Course) 6 ECTS
Fourth year
Subjects of the first semester
- Management of Innovation and Digital Transformation (Obligatory Course) 6 ECTS
- Ethics, Regulation and Legislation of the Digital Economy (Obligatory Course) 6 ECTS
- Cybersecurity and Blockchain (Obligatory Course) 6 ECTS
- Elective Configuration I (Elective Course) 6 ECTS
- Elective Configuration II (Elective Course) 6 ECTS
Subjects of the second semester
- Final Degree Project (Obligatory Course) 12 ECTS
- Curricular Internship I (Obligatory Course) 6 ECTS
- Curricular Internship II (Obligatory Course) 6 ECTS
- Elective Configuration III (Elective Course) 6 ECTS
International Talent Scholarship
The main goal of our International Talent Scholarship is to promote multiculturalism at UIE by prioritising the academic talent of international students and facilitating their access and retention at the university.
The scholarship amount awarded is 50% of the tuition fees for undergraduate programs and 30% for Master's degrees.
Available at our campuses in Vigo and A Coruña.


