Graduate Diploma in Marketing Management
Zürich, Switzerland
DURATION
9 up to 12 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
CHF 8,400 *
STUDY FORMAT
Blended, On-Campus
* price may be different based on location
Key Summary
Introduction
Program duration: 9 to 12 months
Program format: Part-time
Program language: English
Degree awarded: Graduate Diploma in Marketing Management
Deadline: no deadline to apply
Program Duration
Part-time students can complete the Graduate Diploma program in 9 to 12 months, depending on the number of courses per quarter, course selection, and planning. Students are considered part-time when attempting 6 or fewer courses per quarter. Part-time studies are available only to students with a national passport or residence permit, or can be combined with online courses.
Kick-start your studies up to 6 times per year
Students can choose from multiple starting dates in fall, winter, spring, and summer each academic year. Our modular course design and program structure allow for optimal further education planning.
Thanks to the program's flexibility, starting dates are available throughout the year in October, November, January, February, April, or May.
Study Destinations
Students can transfer between campuses on a quarterly basis with guaranteed program compatibility. Our quarter-based academic calendar enables a continuous study-abroad experience across Europe and Asia.
Postgraduate students can study abroad at 6 of our 9 global campus locations: Antwerp, Barcelona, Brussels, Madrid, Tokyo, and Zurich.
Our campuses are centrally located in exciting city destinations. Students are encouraged to transfer between campuses for one or more quarters, or choose a single campus. For shorter stays abroad, students can join seminar courses with visiting professors at various campuses throughout the academic year.
Curriculum
Teaching Schedule
Courses are available in various formats, including:
- Daytime courses (8:30–18:30)
- Seminar courses with visiting professors on consecutive days
- Online courses (24/7)
- Evening courses (19:00–22:00) and weekend courses (Saturdays) at select campuses
- Blended format options
Courses are typically scheduled in 3-hour sessions.
Program Requirements
| Courses | European Credits (EC) | |
| Courses from the Marketing Management Cluster | 6 | 12 |
| Electives | 6 | 12 |
| Total | 12 | 24 |
Courses in Marketing Management
- BUS5003 - e-Commerce (2)
- FIN5002 - Budgeting (2)
- INT6715 - Graduate Capstone Project in Marketing Management (4)
- INT6815 - Graduate Thesis in Marketing Management (8)
- MAR5001 - Analyzing Marketing Opportunities (2)
- MAR5002 - Applied Consumer Behavior (2)
- MAR5003 - Applied Design Marketing (2)
- MAR5004 - Applied Retail Strategies (2)
- MAR5005 - Asian Brand Strategy (2)
- MAR5006 - Brand Management (2)
- MAR5007 - Creative Advertising (2)
- MAR5008 - Developing Marketing Strategies (2)
- MAR5009 - Digital Business Marketing (2)
- MAR5011 - Planning Marketing Programs (2)
- MAR5012 - Product Management (2)
- MAR5013 - Sales Management (2)
- MAR5101 - Comprehensive Cases in Marketing Management (2)
- MAR5201 - Graduate Research Project in Marketing Management (2)
Admissions
Rankings
UIBS has been ranked in Tier One of the CEO Magazine Global MBA Rankings 2024, placing among the top programs in Europe. Our Online MBA holds the #14 position worldwide, reflecting its excellence in digital learning. Additionally, UIBS is featured in the 2024 Global DBA Listing, reinforcing our leadership in doctoral business education. We are also proud to be recognized by QS Stars for our outstanding performance in teaching, online learning, business studies, and employability, underscoring our commitment to academic excellence and innovation.
Program Outcome
Upon successful completion, students receive an international Graduate Diploma in Marketing Management, awarded by the school’s HQ in Switzerland, based on the recommendation of the local faculty where credits were earned.
Program Tuition Fee
Career Opportunities
Career Preparation & Job Placement
Our Careers Department supports students in planning their career paths by:
- Organizing career seminars
- Offering opportunities to meet business professionals interested in recruiting
- Maintaining job and internship listings on our Careers Portal
Our study programs are designed to meet the demands of a broad range of business professions. Students also receive assistance finding internships and jobs with local and multinational companies. Additionally, we review students' CVs and provide interview tips.
Dedicated Career Services
With the support of our dedicated career services and online career center, students and alumni receive the assistance they need to advance their careers.
Our career department organizes relevant career seminars and guest speaker events quarterly, while the online career center offers 24/7 access to the latest job offers, internship opportunities, and a range of videos and articles with helpful tips.
Professional Career Perspectives
Our professional study programs prepare students for a wide range of professions across various industries. Note that our programs do not provide access to regulated professions or government employment. While access to government positions may be limited due to the private nature of our degrees, several alumni hold positions with government authorities.
Facilities
Program delivery
Program Duration
Part-time students can complete the Graduate Diploma program in 9 to 12 months, depending on the number of courses, selection, and planning. Students are considered part-time if attempting 6 or fewer courses per quarter. Part-time studies are available only to students with a national passport or residence permit, or can be combined with online courses.
Teaching Schedule
Courses are available in various formats, including:
- Daytime courses (8:30–18:30)
- Seminar courses with visiting professors
- Online courses (24/7)
- Evening courses (19:00–22:00) and weekend courses (Saturdays) at select campuses
- Blended format options
Courses are typically scheduled in 3-hour sessions.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.