University of Houston Downtown Marilyn Davies College of Business
Bachelor of Business Administration in MarketingHouston, USA
DEGREE TYPE
BBA
DURATION
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LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
STUDY FORMAT
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Key Summary
About : The Bachelor of Business Administration in Marketing program prepares you with essential skills and knowledge in marketing principles, consumer behavior, and market research. You'll learn to develop effective marketing strategies and understand how to maximize brand value. The program typically covers various aspects of marketing, including digital marketing, product promotion, and business communication.
Career Outcomes : Graduates can pursue careers in diverse roles such as marketing coordinator, brand manager, digital marketing specialist, and market research analyst. Opportunities exist in various sectors, including retail, technology, and consulting, where you can apply your expertise to drive business growth.
Scholarships
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Introduction
The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing.
At UHD, students who want to emphasize their creativity may enjoy the promotional aspects of marketing, including personal selling, advertising and marketing strategy.
Students whose abilities are more quantitative may prefer pricing, distribution and marketing research.