University of Europe for Applied Sciences MBA Marketing Management
University of Europe for Applied Sciences

University of Europe for Applied Sciences

MBA Marketing Management

  • Berlin, Germany
  • Dubai, United Arab Emirates

MBA

3 semesters

English

Full time

Sep 2026

EUR 13,216 / per year *

On-Campus

* speak to one of our student advisors about available savings and financial support

Key Summary

    About : The MBA in Marketing Management offers a comprehensive approach to marketing principles, strategies, and practices. You'll engage in real-world projects and case studies that enhance your learning experience. This program is designed for those looking to gain in-depth knowledge of marketing and management, preparing you for leadership roles in the industry.
    Career Outcomes : Graduates can pursue various career paths, including Marketing Manager, Brand Strategist, and Digital Marketing Specialist. This degree equips you with the skills to excel in dynamic marketing environments, allowing you to lead teams and drive successful marketing campaigns.

The Master of Business Administration (MBA) Marketing Management at the University of Europe for Applied Sciences (UE) prepares professionals to lead strategic marketing initiatives in data-driven and globally competitive markets.

UE develops advanced expertise in marketing strategy, consumer behaviour, brand management, digital marketing, and performance analytics. Students examine market research methods, pricing strategy, customer lifecycle management, and regulatory frameworks that shape responsible marketing decisions.

The Programme integrates strategic thinking with measurable execution. Through case studies, marketing simulations, and applied projects, participants design integrated campaigns, analyse marketing performance metrics, and optimise customer acquisition and retention strategies. A strong focus on digital channels, marketing technology and data analytics ensures graduates can manage omnichannel environments and evaluate return on investment.

Leadership and strategic communication are embedded throughout the curriculum, enabling students to align marketing objectives with broader corporate goals and sustainable business growth.

Graduates pursue roles in marketing management, brand strategy, digital marketing, growth management, and market intelligence across industries, including technology, finance, consulting, and consumer goods.

This MBA equips graduates with the analytical capability and strategic vision required to build brands, drive revenue growth, and create long-term market impact.

Read more on the institution's website