University of Europe for Applied Sciences
MBA Management Consulting
- Berlin, Germany
- Dubai, United Arab Emirates
MBA
DURATION
3 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
TUITION FEES
EUR 8,590 / per year *
STUDY FORMAT
On-Campus
* speak to one of our student advisors about available savings and financial support
Key Summary
About: The MBA at the University of Applied Sciences Europe (UE) prepares you to lead strategic marketing in global, data-driven markets. It covers marketing strategy, consumer behavior, brand management, digital channels, market research, pricing, lifecycle and regulatory frameworks. The programme links strategy to execution via case studies and applied projects.
Career Outcomes: Graduates enter roles such as marketing manager, brand strategist, digital marketing lead, growth manager and market intelligence analyst. They work across technology, finance, consulting and consumer goods, focusing on customer acquisition, retention and ROI optimization. They support brand building, measurable revenue growth and data-driven decision making at scale.
The Master of Business Administration (MBA) Marketing Management at the University of Europe for Applied Sciences (UE) prepares professionals to lead strategic marketing initiatives in data-driven and globally competitive markets.
UE develops advanced expertise in marketing strategy, consumer behaviour, brand management, digital marketing and performance analytics. Students examine market research methods, pricing strategy, customer lifecycle management and regulatory frameworks that shape responsible marketing decisions.
The programme integrates strategic thinking with measurable execution. Through case studies, marketing simulations and applied projects, participants design integrated campaigns, analyse marketing performance metrics and optimise customer acquisition and retention strategies. A strong focus on digital channels, marketing technology and data analytics ensures graduates can manage omnichannel environments and evaluate return on investment.
Leadership and strategic communication are embedded throughout the curriculum, enabling students to align marketing objectives with broader corporate goals and sustainable business growth.
Graduates pursue roles in marketing management, brand strategy, digital marketing, growth management and market intelligence across industries including technology, finance, consulting and consumer goods.
This MBA equips graduates with the analytical capability and strategic vision required to build brands, drive revenue growth and create long-term market impact.
3 Semesters (1.5 years)