University of Europe for Applied Sciences
BSc Sport & Event Management
- Berlin, Germany
- Iserlohn, Germany
BSc
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
TUITION FEES
EUR 6,662 / per year *
STUDY FORMAT
On-Campus
* speak to one of our student advisors about available savings and financial support
Key Summary
About: The BSc in Sport & Event Management at The University of Applied Sciences Europe (UE) trains students to lead organizations and design large-scale sports and events. The programme blends business administration, economics and law with sport management, event strategy, marketing and sponsorship, and builds skills in financial planning, leadership, brand management and strategic communication through practical projects and industry partnerships.
Career Outcomes: Graduates move into roles in sport and events, including sport club management, event agencies, marketing and sponsorship, venue management and international sport organizations. Also event producer roles, operations or brand manager in media rights and fan engagement.
The BSc in Sport & Event Management at the University of Europe for Applied Sciences (UE) prepares students to lead organisations and design large-scale experiences in the global sports and events industry.
This Programme combines business administration, economics, and law with specialised knowledge in sport management, event strategy, marketing, and sponsorship. Students develop competencies in financial planning, leadership, brand management, and strategic communication, supported by analytical tools for managing complex projects and stakeholder networks.
A strong practical orientation enables students to plan and deliver real events, collaborate with industry partners, and engage with current developments in professional sport, media rights, fan engagement, and international event markets. Elective pathways such as football or basketball management allow for targeted expertise aligned with career goals.
Graduates are prepared for careers in sport club management, event agencies, marketing and sponsorship, venue management, and international sport organisations. This degree equips you to shape sustainable, commercially successful, and socially impactful sport and event ecosystems worldwide.
Course Duration
- 6 Semesters (3 Years)