BSc Digital Media & Marketing

Why Study Digital Media & Marketing

In today's fast-paced world, digital media and marketing managers are at the forefront of shaping future trends. Technologies like blockchain, virtual reality, and artificial intelligence are transforming industries, and professionals in this field need to stay ahead of the curve.

Program Highlights: The Digital Media & Marketing BSc at the University of Europe for Applied Sciences (UE) prepares students to become visionary leaders. Our program covers cutting-edge topics such as:

• Big Data
• Internet of Things (IoT)
• Transnational PR
• Voice Marketing
• Programmatic Advertising

By graduation, students will have the knowledge and leadership skills to work on an international level. They will also gain expertise in business administration, media, communication, and management.

Why Study Digital Media & Marketing in Germany

Germany is a leader in digital innovation, and cities like Potsdam (where our UE Innovation Hub is situated) and Hamburg are at the center of this transformation.

Potsdam (UE Innovation Hub - near Berlin): Potsdam is known for its vibrant tech scene and innovation hubs. The city hosts several tech companies and research institutions, making it an ideal place to study digital media and marketing. According to the German Federal Ministry of Education and Research, Potsdam is a key player in the digital economy, with numerous opportunities for students to engage in cutting-edge projects and internships.

Hamburg: Hamburg is a major media and digital marketing hub in Germany. It is home to numerous media companies, advertising agencies, and tech startups. The city's strategic location and robust infrastructure make it a hotspot for digital media innovation. According to the Hamburg Chamber of Commerce, the city is a leading center for digital transformation in Germany, offering ample opportunities for career growth in digital media and marketing.

Why Choose Our Study Program

This bachelor's degree is designed to give students a competitive edge in the job market. You will learn from experienced professionals and work on real-world projects with top industry partners. The interdisciplinary curriculum ensures you gain practical skills and theoretical knowledge in digital media, marketing, and business.

Join us: If you are curious, creative, and eager to shape the future of digital media and marketing, our BSc program is the perfect fit for you. Join us at UE and become a leader in one of the most dynamic and exciting fields today! Prepare to thrive in a global career with the skills and expertise gained from studying Digital Media & Marketing at UE in Potsdam (near Berlin) or Hamburg.