University of Europe for Applied Sciences BSc Digital Media & Marketing
University of Europe for Applied Sciences

University of Europe for Applied Sciences

BSc Digital Media & Marketing

  • Berlin, Germany
  • Hamburg, Germany

BSc

6 semesters

English

Full time

Sep 2026

EUR 13,325 / per month *

On-Campus

* speak to one of our student advisors about available savings and financial support

Key Summary

    About : The BSc Digital Media & Marketing program focuses on the intersection of digital media and marketing strategies. It emphasizes hands-on experience with digital content creation, analytics, and campaign management. The course is designed to equip students with the skills needed in the evolving digital landscape.
    Career Outcomes : Graduates can pursue various roles, such as digital marketing specialist, content strategist, social media manager, and SEO consultant. The program prepares students for careers in advertising, media, and marketing sectors, capitalizing on the growing demand for digital expertise.

The BSc in Digital Media & Marketing at the University of Europe for Applied Sciences (UE) prepares students to lead in a data-driven, technology-enabled communication landscape shaped by artificial intelligence, platform economies, and global digital ecosystems.

This Programme combines marketing strategy, digital media management, and business administration with analytics, consumer behaviour, and brand communication.

Students gain in-depth knowledge of performance marketing, programmatic advertising, content strategy, social media management, and digital business models. Quantitative methods and market research build strong analytical capabilities for evidence-based decision-making.

Through hands-on projects, industry collaborations, and practical assignments, students work with real campaigns, digital tools, and emerging technologies such as AI applications, immersive media, and data-driven targeting. The curriculum bridges creative strategy with measurable impact, reflecting current developments in digital transformation and international marketing.

Graduates are prepared for careers in digital marketing management, media strategy, brand management, performance marketing, and corporate communications. This degree equips you to design impactful digital experiences and drive sustainable growth in global organisations.

Read more on the institution's website