University of Europe for Applied Sciences BSc Digital Business & Data Science
University of Europe for Applied Sciences

University of Europe for Applied Sciences

BSc Digital Business & Data Science

  • Hamburg, Germany
  • Dubai, United Arab Emirates

BSc

6 semesters

English

Full time

Mar 2026

EUR 12,700 / per year *

On-Campus

* German campuses: €12,700 per year for all applicants | Dubai campus: 53,340 AED

Key Summary

    About : The BSc Digital Business & Data Science offers an integration of digital business practices along with data science principles. This program focuses on essential skills in data analytics, digital marketing, and business management. Students will learn to leverage data for strategic decision-making, preparing them for the evolving digital marketplace.
    Career Outcomes : Graduates can pursue careers in various fields, such as data analyst, digital marketing specialist, or business consultant. This program equips students with the skills necessary to thrive in roles that require a blend of technical knowledge and business acumen in an increasingly data-driven world.

Be the Future with Data Science and Digital Business: Learn how to use advanced analytics tools on Big Data to make important management decisions and join one of the leading fields in Industry 4.0.

Why study Digital Business and Data Science?

Today, studying the social sciences of the internet (life online) is crucial for people, businesses, and governments. This knowledge will provide competitive advantages on regional, national, and global levels in the near future.

The economy has shifted from one based on natural resources and physical infrastructure to one based on knowledge and digital technology. Decision-making and global value chains are increasingly influenced by digital tools, social networks, and consumer data.

The Driving Forces: Several factors drive this change in digital ecosystems:

  • Internet of Documents (e.g., Adobe)
  • Internet of Commerce (e.g., Amazon, eBay, Alibaba)
  • Internet of People (e.g., Facebook, LinkedIn, TikTok)
  • Internet of Things (IoT)

Our Digital Business and Data Science B.Sc. programme in the UE Innovation Hub (near Berlin) and Hamburg offers students a view into the future of these changes.

This transformation, also known as the Fourth Industrial Revolution, impacts:

  • Innovative and growth strategies
  • Business modeling
  • Consumer behavior
  • Brand management
  • Social media marketing
  • Online sales and customer relationship management
  • Data security and privacy

Why choose this study programme?

This bachlor's degree is for students who are curious, creative, and eager to learn and develop new ideas that can change the world.

Our students come from diverse backgrounds, nationalities, and cultures. You will learn how to create entrepreneurial and innovative projects that combine digital technologies with business management, addressing corporate industry challenges.

Facts and Trends: Germany is a leader in data science and digital business. According to the Federal Ministry for Economic Affairs and Energy, the German tech industry is growing rapidly, with strong demand for data science professionals. In the UAE, the digital transformation is equally impressive. The UAE government has launched several initiatives to boost its digital economy, making it a hub for tech innovation.

Our Unique Approach: If you want to engage with advanced content and innovative teaching methods while interacting with highly qualified faculty who support you individually, then our Digital Business & Data Science B.Sc. programme is for you.

Join us and become the future of data science and digital business!

Read more on the institution's website