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University of Europe for Applied Sciences BSc Business Psychology
University of Europe for Applied Sciences

BSc Business Psychology

6 Semesters

English, German

Full time

Request application deadline

Mar 2025

EUR 744 / per month *

On-Campus

* EU applicants / non-EU applicants: EUR 12,700 yearly

Key Summary

    About: The BSc Business Psychology program focuses on understanding psychological principles and how they apply to business settings. This course combines psychology, business studies, and research methods. Students explore topics like consumer behavior, employee motivation, and organizational culture. The program aims to develop skills for analyzing workplace dynamics and enhancing employee well-being.
    Career Outcomes: Graduates can pursue roles such as organizational psychologist, human resources manager, or market research analyst. Other opportunities include positions in consultancy, talent management, and corporate training. The skills gained in this program are applicable in various sectors, making it versatile for career advancement.

Introduction

Addressing Future Challenges in Business Psychology: Globalisation, digitalization, and demographic change are creating new challenges for companies and employees. Stress-related illnesses in the workplace are on the rise. Our economy needs experts who support the future working world with their psychological and economic know-how.

Role of Business Psychologists: As business psychologists, you provide concepts to optimally prepare managers and employees for the working world of tomorrow. At UE, you can expect a variety of practical projects with top business partners and a coached internship semesterโ€”the perfect preparation for a career in tomorrow's labor market.

Program Structure: Our BSc Business Psychology program comprises six semesters and you can choose whether you want to enroll in our German or English-taught program. (German is taught in Iserlohn and Hamburg; English in Berlin) It encompasses modules such as "Personality Psychology," "Digital Transformation," and "Organizational Psychology," fostering expertise in the field of Business Psychology.

Why Study Business Psychology in Germany? Germany, and Berlin in particular, is a hub for innovation and business. According to the German Federal Ministry of Education and Research, the demand for psychologists in the business sector is growing, driven by the need to improve employee well-being and organizational efficiency. Berlin offers a vibrant environment with numerous multinational companies and startups, providing ample opportunities for practical experience and networking.

Join us at UE and become a vital part of the future of business psychology in Germany and beyond!

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