University of Europe for Applied Sciences
BSc Business Psychology
- Berlin, Germany
- Iserlohn, Germany
BSc
DURATION
6 semesters
LANGUAGES
German, English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
TUITION FEES
EUR 13,325 / per month *
STUDY FORMAT
On-Campus
* speak to one of our student advisors about available savings and financial support
Key Summary
About: The BSc Business Psychology at The University of Applied Sciences Europe studies how psychological principles shape organizational performance, leadership. The programme blends social psychology, motivation, personality and behavioral research with management, marketing and human resources. You’ll develop empirical research, data analysis and organizational diagnostics via case studies and an internship.
Career Outcomes: Graduates enter human resources, organizational consulting and market research. You’ll be ready for roles like HR analyst, organizational development consultant, consumer insights analyst or talent acquisition specialist. Employers include consultancies, HR and market research firms; you’ll use behavioral science and data-driven methods to improve engagement and performance.
The BSc in Business Psychology at the University of Europe for Applied Sciences (UE) explores how psychological principles shape economic decisions, organisational performance, and leadership in a rapidly evolving global market.
This Programme combines core areas of psychology, such as social psychology, motivation, personality, and behavioural research, with business disciplines including management, marketing, and human resources. Students develop strong competencies in empirical research methods, data analysis, and organisational diagnostics, enabling them to translate behavioural insights into effective business strategies.
A practice-oriented curriculum integrates case studies, applied projects, and a supervised internship, allowing students to address real challenges in areas such as talent management, employer branding, consumer behaviour, and organisational development. Topics such as digital transformation, workplace wellbeing, and change management ensure relevance to contemporary business environments.
Graduates are prepared for careers in human resources, organisational consulting, market research, talent development, and corporate communications. This degree equips you to design evidence-based solutions that enhance performance, engagement and sustainable growth in modern organisations.
Course Duartion:
6 Semesters (3 Years)