University of Europe for Applied Sciences
BA Design & Management Studies
Hamburg, Germany
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2027
TUITION FEES
EUR 6,662 / per year *
STUDY FORMAT
On-Campus
* speak to one of our student advisors about available savings and financial support
Key Summary
About: The BA Design & Management Studies at the University of Applied Sciences Europe (UE) in Hamburg trains creative strategists who connect design with business. The interdisciplinary program combines design thinking, branding, innovation with strategy, entrepreneurship and project management. You complete practice projects and case studies to build analytical and leadership skills, manage teams and communicate across creative and corporate settings. The curriculum covers digital transformation and prepares you for global market demands.
Career Outcomes: Graduates can work as design managers, brand strategists, innovation consultants, marketing managers, UX strategists and entrepreneurs in agencies, in-house teams, startups, consultancies or as founders.
The BA Design & Management Studies at the University of Europe for Applied Sciences (UE) prepares you to become a creative strategist who connects design innovation with business success. In a world where brands and organisations compete through experience and identity, professionals who understand both creativity and management are in high demand.
This interdisciplinary Programme combines design thinking, branding, marketing and innovation with core business principles such as strategy, entrepreneurship and project management. You learn how to transform creative ideas into sustainable concepts, develop brand identities and lead projects from vision to execution.
Through practice oriented projects and real case studies, you strengthen your analytical, creative and leadership skills. You gain experience in managing teams, structuring workflows and communicating ideas clearly across creative and corporate environments. The curriculum also addresses digital transformation and emerging technologies, preparing you for the evolving demands of the global market.
Located in Hamburg, one of Germany’s key creative and economic hubs, the Programme offers strong industry relevance and a dynamic professional environment. Graduates are well prepared for careers in design management, brand strategy, innovation consulting, marketing or entrepreneurship.
At UE, you learn to think creatively, act strategically and lead with vision.