Universidad Europea Master's Degree in Sales and Commercial Management
Universidad Europea

Universidad Europea

Master's Degree in Sales and Commercial Management

Alcobendas, Spain

Master degree

9 months

English, Spanish

Full time

On-Campus

Key Summary

    About : The Master's Degree in Sales and Commercial Management offers an in-depth exploration of sales strategies, marketing, and commercial operations. This program equips you with the skills to analyze market trends and develop effective sales tactics. You'll engage in real-world case studies and hands-on projects, enhancing your practical understanding. The course is designed for completion in one year and is suitable for various professional backgrounds.
    Career Outcomes : Graduates can pursue roles such as Sales Manager, Commercial Director, or Business Development Manager. You'll be prepared for opportunities in diverse sectors, including retail, technology, and corporate sales, where strong management skills and strategic insight are essential.

The area of sales is vital in any company’s digital transformation process; new technologies have changed consumer behaviour, creating new business models and sales channels, which makes a specialised sales team essential.

The Master's Degree in Sales and Commercial Management aims to provide students with the knowledge required to develop a commercial management model aligned with the company's strategic and transformation plan. You’ll learn to analyse the opportunities that exist in other traditional or emerging markets and to maintain close collaboration with key areas within the organisation: marketing, logistics, and finance, among others.

Furthermore, you’ll develop leadership skills focused on boosting team confidence through inspiration and motivation, in order to implement a business plan that ensures the company's key objectives are met.

Why study the Master’s Degree in Sales and Commercial Management?

Experiential learning

Our comprehensive training is based on theoretical and practical learning, guiding you towards positions of responsibility through solid technical knowledge and the development of managerial skills and abilities.

Analysis tools

You’ll use advanced analytical techniques for market segmentation and product positioning, as well as data analysis tools such as CRM or Google Analytics, in order to predict, simulate, optimise or test results.

Learn from the best

Our teaching team is made up of current and former executives with extensive professional experience in important organisations, who will give you an insight into the reality of the business world. This includes 23 executives from the sales and commercial departments of companies such as Banco Santander, Telefónica, Bankinter, among others.

Internship

We have collaboration agreements with important national and international companies. You will have the opportunity to enter the selection processes of these companies, both for internships and to access a job.

Global perspective of business, market and trends

You’ll gain understanding on a global level, which is crucial for companies with international operations or expansion plans. You’ll also learn how to implement a sales plan, design financial control, and analyse markets and trends.

Neuro-linguistic programming (NLP) and neuro-selling

The course includes training in neuro-linguistic programming (NLP) and neuro-sales that can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.

Read more on the institution's website