Universidad Europea Master's Degree in Marketing Management
Universidad Europea

Universidad Europea

Master's Degree in Marketing Management

Alcobendas, Spain

Master degree

9 months

Spanish

Full time

Distance Learning, On-Campus

Key Summary

    About : The Master's Degree in Marketing Management provides students with comprehensive knowledge in marketing principles, strategies, and analytics. This program emphasizes hands-on experience through projects and collaboration with industry partners. It's designed to be completed in one year of full-time study, offering a structured curriculum that equips students with the skills needed in today's competitive market.
    Career Outcomes : Graduates can pursue various roles, including marketing manager, brand strategist, and digital marketing analyst. The program prepares students for success in diverse sectors, ensuring they can thrive in dynamic marketing environments.

The Master's Degree in Marketing is a practical course where you'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.

The master’s programme incorporates new digital content along with training in the more advanced skills that companies demand when hiring professionals and experts for their sales departments and marketing and communication areas.

*Degree approved in Spanish. Pending authorisation from the Agency for Educational Quality for its delivery in English

Why study the Master’s Degree in Marketing?

Experiential learning

You'll learn to put forward solutions to problems raised by companies. In the classroom, you’ll work in groups with agile methodologies including Design Thinking.

Analysis and creativity

You'll become the kind of professional that companies are looking for, because you'll be able to create strategies within a 360° marketing plan, combining creative and analytical thinking. You’ll also be well-prepared to take on a sales manager role, ensuring that the company's objectives are achieved.

Business & Tech

You'll learn to conduct market research to identify business opportunities, using complex analytical tools to predict, optimise and test results: market segmentation techniques, product positioning, CRM, Google Analytics, etc.

Professional Internships

The Master's Degree in Marketing gives you the opportunity to do your internship in a consultancy firm or agency, or in the marketing department at a major company.

Learn from the best

Your professors have more than 10 years of experience in the marketing field, and work in companies such as BBVA, Altadis, DIA and Iberdrola.

Networking

You'll take part in exclusive events and masterclasses that will put you in touch with the realities of the sector.

Read more on the institution's website