Universidad Europea Master's Degree in Fashion Marketing and Communication
Universidad Europea

Universidad Europea

Master's Degree in Fashion Marketing and Communication

Madrid, Spain

Master degree

10 months

Spanish

Full time

On-Campus

Key Summary

    About : The Master's Degree in Fashion Marketing and Communication is designed to equip students with the skills to succeed in the dynamic fashion industry. The course emphasizes strategic marketing, branding, and communication, preparing students to navigate the complexities of the fashion world. It combines practical experience with theoretical knowledge over the duration of the program, allowing students to work on real-life case studies and projects.
    Career Outcomes : Graduates can explore various career paths, including roles in fashion marketing, brand management, public relations, and visual merchandising. Opportunities may also extend to positions such as social media manager or marketing strategist within fashion companies and agencies.

Marketing strategies, as well as the way fashion companies communicate, are becoming more and more specialized due to the major market changes resulting from digital transformation by companies.

The market needs professionals who are able to meet the demands of a globalized society that is also extremely demanding, plural and aware of its consumer habits and behaviors.

This is how the Master's Degree in Fashion Marketing and Communication was born, aimed at training future professionals in fashion marketing and communication based on theoretical and practical knowledge and tools.

The mission of the master's degree is to ensure that professionals trained in this discipline are fully qualified and prepared to meet the needs demanded by the practice of marketing and communication in fashion , either by outsourcing marketing and communication consultancy in fashion, in companies or independently, as well as training expert researchers in this field.

Why study the Master's Degree in Fashion Marketing and Communication?

Innovation

We offer a comprehensive and innovative vision of marketing and communication in the fashion industry, covering key competencies such as the fashion ecosystem, consumer behavior, product management, branding, communication, retail, and digital marketing. In addition, you will receive special workshops and visits to companies and entities in the sector.

Learning by Designing

We are pioneers in the development of an academic model focused on creative profiles. This model is based on practical and experiential learning, as well as promoting work in collaborative environments, imitating situations in the world of work, which fosters creativity, innovation and critical thinking.

prestigious cloister

We have a faculty made up of professionals with recognised prestige in the fashion sector. You will receive personalised training with a humanistic character that promotes equality, freedom, tolerance and respect for diversity, universal accessibility and social inclusion.

Employability

Thanks to our strong connection with the network of leading companies and organisations in the fashion industry, you will have the opportunity to network with relevant figures in the sector. Discover all the exclusive agreements we work with to do your internship in a company.

Read more on the institution's website