Master of Permanent Training in Digital Marketing
Alcobendas, Spain
DURATION
14 Weeks
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Blended
Key Summary
Introduction
The Master in Digital Marketing is a degree in bootcamp format, to study the main strategies, tactics and ways of working of Digital Marketing and its fit into the Marketing Plan. You will become a 100% autonomous expert in demand generation, Performance Marketing, marketing automation and applied data analysis, or what is the same, an expert in Holistic Marketing.
With this Master in Digital Marketing we will help you to understand the expectations of users and their omnichannel behavior, and respond to them with a personalized and relevant design, as well as with contextual experiences that will help you change the way in which consumers respond to the Current digital marketing strategies. By combining our methodology, technology, creativity and staff, with a deep knowledge of the sector, you will be able to amplify the reach, relationships and profitability of marketing investments and improve the ROI of your campaigns.
Additionally, as a student of the Master in Digital Marketing you will have unlimited, free access to the content of the University Expert Degree in eCommerce and the University Expert Degree in SEO and SEM.
Why study the Master in Digital Marketing?
With this Master, you will obtain in 14 weeks a deep knowledge about the data that is handled in the digital ecosystem around the web, which will help you to propose indicators and metrics (KPIs) to understand them.
Innovative Curriculum
The Study Plan is designed with the objective of transferring our passion and knowledge of the different Digital Marketing technologies focused on performance marketing, programmatic marketing, RTB, Rich Media, Display, web positioning, email marketing, paid social, etc.
prestigious cloister
Develop yourself with the help of active professionals from different sectors and leading companies such as The Sensory Lab, N2Growth, Prestashop, Actual Research, Microsoft; Making Science, Bizum or Cuatrecasas, who will share with you their experience and professional vision regarding Digital Marketing.
experiential learning
You will develop your project throughout the 14 weeks, progressively applying the knowledge acquired to a real case. With this degree you will learn in a practical way the skills that will give your CV the boost it needs, whatever your sector. And if you are already working, with your new specialized training you will help your organization advance in digital transformation and correctly execute marketing plans.
exclusive content
You will be able to access the content of the University Expert Title in eCommerce and the University Expert Title in SEO and SEM
Ideal Students
- Aimed at recent graduates or professionals with few years of work experience from all over the world, and from any discipline, who want to be protagonists of this new digital era and obtain a rapid and holistic digital update.
- Working professionals from small, medium, and large businesses who need knowledge on how to implement a digital marketing plan.
Curriculum
- Module 1. Project management training supplement. (6 ECTS)
- Module 2. eCommerce training complement. (6 ECTS)
- Module 3. The Fundamentals of Digital Marketing. (4 ECTS)
- Module 4. Performance marketing. (12 ECTS)
- Module 5. Social Media, eCommerce, and Omnichannel Sales (8 ECTS)
- Module 6. Group project. (3 ECTS)
- Module 7. Professional Mentoring. (1 ECT)
- Module 8. Web Analytics Specialization. (6 ECTS) (Optional)
- Module 8. Company Internships. (6 ECTS) (Optional)
- Module 9. TFM. (14 ECTS)