Bachelor's Degree in Marketing
- Villaviciosa de Odón, Spain
- Málaga, Spain
Bachelor's degree
DURATION
4 years
LANGUAGES
English, Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor's Degree in Marketing in Malaga trains you for the digital economy with practical learning. You'll study brand strategy, market research, management and digital subjects like e-commerce, Big Data and neuromarketing. Hands-on includes workshops, simulations, internships with industry partners and access to 27,000 m² of labs. Approved by law on 24 July 2024; implementation is pending for academic year 25/26.
Career Outcomes: Graduates can enter marketing roles. Typical careers include marketing manager, digital marketer, brand manager, market researcher, e-commerce specialist, data analyst, social media manager, product manager. These roles use skills in consumer behavior, strategy, analytics and communication.
Bachelor's Degree in Marketing in Malaga
The Bachelor's Degree in Marketing prepares you to become a key professional in the new digital economy. Through practical, multidisciplinary education, you'll learn to develop innovative marketing strategies, master the digital environment and use tools such as Big Data, E-commerce and Neuromarketing. With a modern approach that responds to market demands, this degree will allow you to understand consumer behaviour and apply creative and strategic solutions in a global, competitive environment.
*University approved by law in the Andalusian Parliament on 24 July 2024, pending approval of its implementation for the academic year 25/26. Degree pending verification and implementation in the academic year 25/26 in accordance with current legislation.
Why study for a Bachelor's Degree in Marketing?
Experiential learning
You'll learn in a practical way, applying your knowledge in workshops, business simulations and activities designed to bring you closer to the real world of marketing and business.
Innovative curriculum
You'll study key areas such as brand strategy, market research and business management while exploring leading-edge disciplines such as the Digital Ecosystem, E-commerce and Neuromarketing.
State-of-the-art facilities
Enjoy 27,000m² of world-class facilities with high-tech labs and simulation environments, where you can experiment and develop your skills in an environment adapted to the new digital economy.
Internships that open doors
Access a wide network of internship agreements with leading companies, opening up opportunities to take the first steps in your professional career.