Bachelor's Degree in Fashion Management
Madrid, Spain
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
On-Campus
With the Bachelor’s Degree in Fashion Management and Communication, you will learn to create communication strategies for companies in a sector as powerful as retail, opening doors for you in an industry that thrives between tradition and constant innovation. You will be trained to narrate the present and anticipate the future of fashion, combining creativity, strategy and global vision. You will have digital tools at your disposal for:
- Creating social media campaigns.
- Analysing trends through specialised platforms.
- Brand management in online environments.
- Showcasing collections in virtual formats.
In a world where fashion is no longer understood without the digital sphere, this degree prepares you to lead conversations, inspire communities and manage trend-setting projects. It is not only a degree; it is your chance to make fashion your language and your professional future.
Study with us to develop a versatile profile that enables you to perform roles with in-depth knowledge of the industry, which will position you as a specialised expert with experience in real-world cases that you will work on in class, alongside the professionals who have created the companies leading the market today.
First Year
- Art and Clothing History I (6 ECTS).
- Marketing I (6 ECTS).
- Digital Creation I (6 ECTS).
- Fundamentals of Design (6 ECTS).
- Sustainable Management Industry and Strategy (6 ECTS).
- Art and Clothing History II (6 ECTS).
- Audiovisual Communication Techniques (6 ECTS).
- Digital Creation II (6 ECTS).
- Business Ethics and Responsibility (6 ECTS).
- English Applied to Fashion (6 ECTS).
Second Year
- Sociology of Fashion (6 ECTS).
- Fashion Marketing (6 ECTS).
- Digital Production (6 ECTS).
- Data Technology, Analysis and Management (6 ECTS).
- Fashion Business Management (6 ECTS).
- Aesthetics and Image Theory (6 ECTS).
- Branding and Corporate Identity (6 ECTS).
- Journalism and Editorial Communication (6 ECTS).
- Styling and Trends (6 ECTS).
- Retail and Luxury Market (6 ECTS).
Third Year
- Cultural Anthropology (6 ECTS).
- New Media: Social Networks and Online Platforms (6 ECTS).
- Window Dressing and Product Communication (6 ECTS).
- Creative Direction (6 ECTS).
- Circular Economy and Recycling (6 ECTS).
- Fashion Theory and Critique (6 ECTS).
- Fashion Communication and Dissemination (6 ECTS).
- Creation of Virtual Fashion (6 ECTS).
- Images of Fashion I: Fashion Photography (6 ECTS).
- Omni-channel Management and Distribution (6 ECTS).
Fourth year
- Culture and Image (6 ECTS).
- Neuromarketing (6 ECTS).
- Images of Fashion II: Audiovisual (6 ECTS).
- Production and Management of Fashion Events (6 ECTS).
- Internship (6 ECTS).
- Fashion Psychology (6 ECTS).
- Branding Agencies and Communication (6 ECTS).
- Management, Innovation and Entrepreneurship (6 ECTS).
- Final Degree Project (12 ECTS).
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Please visit the school website for more information.
Turn your passion for fashion into an international career. This degree prepares you to lead brand communication, create trend-setting strategies and manage fashion projects in creative and digital environments. Through a global, strategic and creative education, you will gain the tools needed to thrive in a dynamic industry where innovation, image and storytelling play a key role.
Upon graduation, you will be able to work as:
- Fashion Brand Communication Manager.
- Fashion Marketing and Branding Specialist.
- Image Consultant and Stylist.
- Social Media and Digital Platforms Manager.
- Editor or Writer for Fashion Media and Magazines.
- Visual Merchandiser and Window Display Specialist.
- Fashion Events and Productions Manager.
- Public Relations Manager in fashion brands or communication agencies.
- Trend Analyst and Coolhunter.
- Entrepreneur in fashion, lifestyle or communication projects.