University of Edinburgh Business School
MSc in MarketingDURATION
2 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
TUITION FEES
GBP 31,600 *
STUDY FORMAT
On-Campus
* international including EU| GBP 19,100 for home
Key Summary
Introduction
Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.
Admissions
Curriculum
Semester 1
September–December
Compulsory courses
- Consumer Behaviour
- Digital Marketing
- Marketing Research & Data Insights
- Principles of Marketing Management
Semester 2
January–May
Compulsory courses
- Marketing for Net Zero
- Marketing: Theory and Application
Option courses
Choose 3
- International Marketing Strategy
- Marketing Communications
- Marketing of Services
- Understanding Brands
Summer
May-August
Dissertation
Details of the Dissertation
Rankings
Rankings
- 16thin the QS Marketing Master's Rankings (2025)
- 27thin the QS Global University Rankings (2025)
Program Outcome
Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.
Knowledge and Understanding
By the end of the programme, students will be able to:
- Critically evaluate the key analytical frameworks and tools used in marketing
- Apply key marketing theories, frameworks and tools to solve Marketing problems
- Utilise information on a firm's external and internal marketing environment to identify and prioritise appropriate marketing strategies
- Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
- Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
- Evaluate and act upon the ethical and environmental concerns linked to marketing activities
Graduate Attributes
By the end of the programme, students will be able to:
- Identify, define and analyse problems and identify or create processes to solve them
- Exercise critical judgment in creating a new understanding
- Critically assess existing understanding and recognise the need to regularly challenge all knowledge
- Identify and apply new ideas, methods and ways of thinking
- Respond effectively to unfamiliar problems in unfamiliar contexts
- Advanced reasoned and factually supported arguments effectively in written work and oral presentation
- Work effectively with others, capitalising on their different thinking, experience and skills
- Identify and evaluate social, cultural, global, ethical and environmental responsibilities and issues
- Demonstrate skills in time management
Scholarships and Funding
Applicants to the MSc in Marketing can apply for a range of scholarships both from the University and external organisations.
Programme and School scholarships
We are keen to recruit the very best talent from all over the world. To this end, several programme-based and School-funded Scholarships are available, as well as others which are generously sponsored by industry and alumni.
Other scholarships and funding
You may be eligible for scholarships from the University of Edinburgh or an external organisation.
Accreditations
Career Opportunities
Career Development
Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.
Graduate Employment
The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, the public sector and academic institutions.
The programme could lead to a multitude of roles, including
- Advertising Managers
- Brand Managers
- Digital Marketing Managers/Executive
- Market/Data Analyst
- Marketing Fundraisers
- Media Managers
- Public Relations Managers
- Sales Directors