UCLL University of Applied Sciences
Bachelor in International Business Management, Marketing (Track in Belgium)
Leuven, Belgium
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 8,600 / per course
STUDY FORMAT
On-Campus
* for EU students | May for non-EU students requiring study visa for Belgium
Key Summary
About: UCLL’s Bachelor in International Business Management, Marketing is a 3-year professional bachelor degree taught in English at Leuven. You can choose a Belgium-based or cross-Europe track. The programme covers international business, marketing, digital marketing, market research, sales and entrepreneurship through applied projects. Leuven’s proximity to Brussels offers multicultural networks, internships and local campus life.
Career Outcomes: Graduates become all-round marketers with roles in digital marketing, market research, sales and product or brand management. You can work in SMEs or large internationals; alumni include AB-Inbev and Deloitte. You can pursue entrepreneurship via Startminds or apply for a Belgian job-seeking year.
Our Bachelor’s in Business and Marketing offers two tracks: one fully in Belgium, the other across Europe. Explore both to find your next adventure!
- Type: professional bachelor (your first or second bachelor degree)
- Campus: campus Proximus, Leuven
- Language of instruction: English
- Schedule: full-time
- Workload: 180 ECTS
- Duration: 3 years
- Next intake: September
- Application deadline: May (non-EU students requiring study visa for Belgium), August (EU students)
You get to know the business world via cases, projects, company visits and your own internship. Your degree will cross borders via an international week, a European or worldwide study exchange or an international internship.
Year 1
Business Management
- Economics
- ICT
- Cross-Cultural Management
Marketing Management
- Introduction to Marketing
- Consumer Behaviour
- Innovation Management
- Product and Brand Management
Communication and Soft Skills
- Soft Skills
- Business English 1 & Reporting Techniques
- Business English 2
Marketing Communication
- Visual Storytelling
- Marketing Communication Strategy
- Webdesign
Market Research and Data
- Marketing Data Analysis
Boosterweeks
- Boosterweek 1: Marketing case
- Boosterweek 2: Data and marketing communication
Elective Language Module
- Dutch starters OR Management
Year 2
Business Management
- Business Management
- Supply Chain Management
- Law
Marketing Management
- Strategic Marketing
Communication and Soft Skills
- Copywriting
Marketing Communication
- Brand Identity & Graphic Design
- Digital Marketing Essentials
- Digital Marketing Advanced
Project Work
- Project: International sustainability
Market Research and Data
- Market Research: Set up
- Concepts Data & Analytics
- Market Research: Processing
Sales Skills
Boosterweeks
- Booster Practice: Digital Marketing
Elective Language Module
- Business French/Spanish Starters
- Business Dutch Basic OR Financial Management Or Business Dutch Advanced
Year 3
Business management
- Ethics
Marketing Management
- Design Thinking
Communication skills
- Business English 3
Marketing communication
- Integrated Marketing Communication
Market Research and Data
- Dashboarding
- Strategic Market Analysis
Sales Skills
- Sales Management
Language elective
- Business French OR Spanish Basic
Comprehensive bachelor test
- Bachelor@Work
- Bachelor@Research
Electives
- Moving Minds initiative 1
- Moving Minds initiative 2
At work after your degree
You will graduate as an all-round marketeer. Your job options are varied, with a lot of opportunities to grow into management-level jobs.
- Work as a digital marketeer, communication representative, marketing coordinator, market researcher, sales manager, product- or brand manager, …
- If you want to work in Belgium, you can also apply for a 'job seeking year visa' after graduation.
- As a graduate marketeer at UCLL, you will be able to work quickly within both Small and medium-sized enterprises and large international companies. Our alumni are active within companies such as AB-Inbev, BBDO, BMW, Deloitte, OHL, KBC, …
- Dreaming of an own company? You will also be well-prepared for that! We get you on the right track during your studies, via Startminds. Our personal student coaching for entrepreneurship.
Continued studies after this degree
Or will you opt for another degree to further strengthen your position on the job market and hone your skills?
Advanced Bachelor
Advanced Business Management - is a bachelor degree you can only obtain after your first bachelor degree. It offers 9 Dutch-taught and 2 English-taught choice trajectories: International Management, Design Thinking & Innovation.
A Dutch-spoken master after a transition programme
After an Advanced Bachelor degree, you can directly obtain your master's degree at VUB in 3 semesters (90 credits). You can choose between a master in Bedrijfskunde (Dutch programme) or a master in Management (English programme).
Alternatively, you can do a 1 or 2 year transition programme to obtain access to these and other masters, linked to your programme.
Continuing education programme
You can also opt for one of UCLL's continuing education programmes,
At work after your degree
You will graduate as an allround marketeer. Your job options are varied with a lot of opportunities to grow onto management level jobs.
- Work as a digital marketeer, communication representative, marketing coordinator, market researcher, sales manager, product- or brand manager
- If you want to work in Belgium, you can also apply for a 'job seeking year' after graduation.
- As a graduate marketeer at UCLL, you will be able to work quickly within both Small and Medium -sized Enterprises as large international companies. Our alumni are active within companies such as AB-Inbev, BBDO, BMW, Deloitte, OHL, KBC, …
- Dreaming of your own company? You will also be well-prepared for that! We get you on the right track during your studies, via Startminds. Our personal student coaching for entrepreneurship.
Why study at UCLL?