University of California, Irvine - Division of Continuing Education

Online Certificate in Digital Marketing & Communications

Overview

The Digital Marketing & Communications Certificate Program is designed to equip learners with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing. Learners will discover how to craft effective strategies for customer acquisition, conversion, and retention, and will gain expertise in using analytical tools to optimize marketing efforts and achieve financial goals. The program also emphasizes effective communication with executives through financial forecasts and marketing plans.

Digital Marketing Institute Dual-Certification

This certificate program has been accredited by the Digital Marketing Institute, a leading professional organization in the area of digital marketing.

Once learners complete our (4) course program, they will seamlessly attain an industry recognized dual-certification, in addition to their DCE certificate — no additional assessment required!

• Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute (DMI), the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, this award carries the coveted DMI accreditation and associated brand recognition.
• Associate Professional Certified Marketer® (PCM®) Digital Marketing from the American Marketing Association, the largest community-based marketing association in the world.

The dual-certification fee is $250, which includes access to the DMI Membership library, a valuable resource of interactive industry-validated content.

Who Should Enroll

This program is ideal for marketing professionals looking to stay updated with the latest industry trends and enhance their digital marketing skills. Aspiring marketers who are newcomers to the field can gain a comprehensive foundation in digital marketing and communications. Product managers wanting to deepen their understanding of the role of marketing in product development and brand management will find valuable insights. Additionally, communications specialists interested in mastering brand storytelling and maintaining message consistency across various platforms will also benefit from this program.

Program Benefits

• Gain a well-rounded understanding of digital marketing strategies and tools, including social media, search engine optimization, and online advertising
• Develop a real-world marketing plan and apply it to business projects, ensuring firsthand experience
• Learn to use analytical tools to measure and track marketing success, optimizing efforts for better financial outcomes
• Understand the product management lifecycle and brand storytelling to maintain message consistency and achieve stakeholder buy-in
• Explore the integration of AI tools for content development and creative campaign options, staying at the forefront of marketing technology
• Develop the skills to effectively communicate marketing strategies and financial forecasts to C-level executives