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UCAM Catholic University of Murcia Intelligent Management for the Tourism Industry

UCAM Catholic University of Murcia

Intelligent Management for the Tourism Industry

Guadalupe, Murcia, Spain

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English

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Sep 2025

On-Campus

Key Summary

    About: The Intelligent Management for the Tourism Industry program focuses on the application of advanced management techniques in the tourism sector. It looks at sustainable practices, technological innovations, and strategic development to enhance tourism experiences and operations.
    Career Outcomes: Graduates may pursue careers in various roles such as tourism management, destination marketing, and event planning. Opportunities also exist in consultancy, hospitality management, and governmental positions related to tourism development.

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Introduction

To know how to apply the acquired knowledge and to develop problem-solving skills in the fields of tourism marketing and innovation.

Acquire initiative and entrepreneurial spirit to launch projects related to innovation and marketing in the tourism sector.

Acquire skills through the teaching-learning process that allow students to continue their self-training in the fields of innovation and marketing.

Services Included

  • 1 Professor/tutor for free
  • Accommodation
  • Breakfast and lunch (excluding weekends)
  • Transport Card(Murcia city)
  • Teaching materials
  • UCAM welcome pack
  • Murcia city guided tour
  • UCAM Course Completion Certificate
  • 1 company visit per week
  • Airport transfer to Murcia or Pick up services are not included

About the School

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