UC Riverside Extension Postgraduate Diploma with Internship in Digital Marketing
UC Riverside Extension

UC Riverside Extension

Postgraduate Diploma with Internship in Digital Marketing

Riverside, USA

Postgraduate Diploma

9 months

English

Full time

USD 20,200

Key Summary

About: The Postgraduate Diploma with Internship in Digital Marketing at IEP, University of California, Riverside, gives hands-on training in SEO, social media, content creation, analytics, and digital strategy. It includes core (16.00 units), required (3.00 units), electives (12.00 units) and an internship (12.00 units), totaling 43.00 units. You'll build a portfolio and workplace skills.

Career Outcomes: Graduates can pursue digital marketing specialist, SEO/PPC analyst, social media manager, content strategist, marketing analyst, digital strategist roles in agencies, startups, ecommerce, tech, nonprofits, or multinational firms. You can also move into lead generation, influencer marketing, media relations, or further academic study options abroad.

Prepare. Create. Lead in Digital Marketing.

Advance your marketing career with hands-on training in SEO, social media, content creation, analytics, and digital strategy. A built-in professional development course prepares you for your third-quarter internship, giving you the skills and workplace confidence employers expect. Graduate with experience, portfolio work, and the foundation to succeed in the modern digital economy.

What You'll Learn

  • Identify key functional business areas and apply a global perspective to HR, marketing, and finance.
  • Use global negotiation strategies, competitive advantage concepts, and other approaches to support organizational goals.
  • Understand core marketing principles, digital strategies, and essential tools and platforms used in the field.
  • Analyze market research data to create actionable insights and develop effective content strategies across digital channels.

Designed For

  • Recent graduates with a Bachelor's degree in any discipline who wish to concentrate on or expand their knowledge in Digital Marketing.
  • Professionals with several years of work experience interested in starting a career focused on Digital Marketing.

Before You Apply

You will be asked to create an account and provide a valid email address, mailing address, and other personal details. Collect any required documents so that you are prepared to upload them.

Supporting Documents

  • Agency/embassy/partner university information (only required if you have one)
  • Copy of your passport photo page
  • Statement of Financial Support Form (only if your program requires an F-1 (student) visa)
  • Financial statement from the Bank, in English (only if your program requires an F-1 (student) visa)
  • If you are applying as an F-1 transfer student from another U.S. institution, you must submit copies of your current I-20 form, I-94 form, and F-1 visa. If you are accepted, your acceptance letter will provide further instructions on completing your transfer.

Note: Some programs require additional documentation.

Required Courses

Core (16.00 Units )

  • Global Human Resource Strategies for an Inclusive, Sustainable, and Tech-Driven Future
  • Global Marketing in an AI-Powered World
  • Multinational Financial Management
  • Strategic Management in a Digital Age

Required (3.00 Units )

  • Professional Skills and AI Readiness for Today’s Workplace

Electives (12.00 Units )

  • Consumer Market Research
  • High Impact Content Strategies, Accelerated with AI
  • Integrated Digital Marketing Communications: Persuasive Storytelling in the Digital Age
  • Intro to Search Engine Marketing (SEO and PPC)
  • Marketing Principles and the Marketing Plan
  • Social Media Marketing
  • Advertising in the Digital Age
  • Data Analytics and Algorithms
  • Digital Marketing Master Class
  • Introduction to Monetization: Lead Generation and Influencer Marketing
  • Media and Public Relations Strategy for Marketers

Internship (12.00 Units )

  • Analyzing the American Workplace