UBIS Extension - Micro Degrees
Entrepreneurship Certificate
Geneva, Switzerland
Certificate
DURATION
24 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
Stand out in a crowded field with an Entrepreneurship Certificate. The Entrepreneurship micro-credential certificate consists of 4-courses providing a comprehensive perspective into the growing field of Entrepreneurship. It is designed to develop the student’s skills, tools, and frameworks required for creating and disseminating groundbreaking knowledge and to gain startup credibility and talents in as little as 4-6 months. This certificate program is designed to develop the skills required to evaluate the viability of business ventures. This course will provide training on skills and strategies to create long-term relations within the global business arena.
Graduates of the Micro-Credential Certificate are able to:
- Gain an understanding of the dynamics within this fast-paced industry and balance the technological issues with the strategic business aspects of successful eCommerce.
- Understand the role of leadership in the entrepreneurial process and the role of groups and teams to business success or failure.
- Evaluate how best to market goods, services, and ideas, and how various business functions interact and complement each other in the achievement of sustainable competitive advantage.
- Implement the fundamentals of business management and examine the full business cycle from how to start a business, manage and grow it, to harvesting the business.
- Understand digital marketing in the real world and its relationship to branding, language, and intercultural communication.
- Applying digital media channels such as an institutional website, social media, and email campaigns.
- Distinguish affiliate marketing, online PR, and search engine marketing.
Graduate Certificate students complete the four main concentration courses of the UBIS MBA program. Only 4 courses total that can be completed in as short as 4 months or as long as 2 years.
A total of 12 US / 24 ECTS.
- MGT 610 Electronic Commerce
- MGT 611 Strategic Entrepreneurship
- MGT 612 Small Business Management
- MKT 605 Digital Marketing
MGT 610 Electronic Commerce
Credits: 3 US / 6 ECTS
This course provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce.
MGT 611 Strategic Entrepreneurship
Credits: 3 US / 6 ECTS
Entrepreneurship is defined as the assumption of risk and responsibility in designing and implementing a business strategy. The word “entrepreneur” originates from the French word “entreprendre” which means “to undertake”. In the business sense, this means to start a business. An integral part of entrepreneurship is the ability to develop and implement a business strategy. This course will teach the important factors leading to the creation of new businesses ventures and the characteristics of a successful entrepreneur. Students will participate in an online business simulation, either individually or in teams.
MGT 612 Small Business Management
Credits: 3 US / 6 ECTS
This course covers all the aspects of small business launch and management. This course provides students with strong skills and real cases examples of successful small businesses and possible challenges that must be resolved by the leader. economic, and ethical issues today’s global business managers face. With a focus on trade, the licensing of intellectual property, and foreign direct investment, the authors present the three major forms of doing business in a foreign country through real examples, precedent-setting cases, managerial implications, and ethical considerations.
MKT 605 Digital Marketing
Credits: 3 US / 6 ECTS
This course provides comprehensive, practical guidance on how companies and organizations can get the most out of the Web to meet their goals. The course links marketing theory with case studies on cutting-edge companies such as Amazon, Facebook, and Apple to help students understand digital marketing in the real world. It also looks at localization issues related to branding, language, and intercultural communication.