UBI Business School

Bachelor in Management of AI and Machine Learning

Why UBI Business School?

UBI Business School is a QS 5-Star Excellent institution ranked #1 in Career Outcomes and #1 in Diversity for its joint Executive MBA (ranked #20 worldwide by QS). Its MSc in Management of AI in E-Commerce and Retail Marketing is one of the very few postgraduate programmes globally to integrate e-commerce strategy, retail marketing, and emerging retail media with genuine applied AI capability, producing graduates who can lead data-driven transformation across the full digital commerce landscape.

All UBI programmes are validated by Middlesex University London, meaning graduates earn a globally recognised British MSc degree while studying in Brussels. UBI holds EOCCS certification, full EFMD membership, BGA membership, and is a UN PRME signatory - reflecting its commitment to responsible, high-quality, and future-facing business education.

The Programme

The BSc (Hons) in Management of AI and Machine Learning is a three-year, full-time programme of 180 ECTS validated by Middlesex University London. It combines a solid foundation in core management disciplines with applied competence in data management, analytics, Python programming, neural networks, and responsible AI, equipping students to manage AI-enabled initiatives within real organisational contexts.
Students progress through a deliberate cumulative journey: broad management foundations in Year 1, deeper business and technology knowledge in Year 2, and advanced AI specialisation in Year 3. In the final year, students choose between two electives or an optional internship and complete an Integrative Management Project (with an entrepreneurial option through UBI's Venture Creation Lab). An optional semester abroad and an international study trip to institutions such as LSE, Babson College, or Boston University are also available.

The UBI Difference

• Personalisation: Class sizes of 30-35 students ensure tailored academic support throughout. One-on-one coaching and mentorship from industry leaders complement UBI's Career Services, which offers personal branding workshops, career progression counselling, and sector-specific networking opportunities in e-commerce and retail technology.
• HyFlex: UBI's HyFlex (Hybrid Flexible) model allows students to attend sessions in person at the Brussels campus or participate fully online via live streaming with no compromise to the quality of the experience. Certified by EOCCS under EFMD, the model accommodates working professionals by scheduling classes on alternate Fridays and Saturdays, minimising disruption to professional and personal commitments.
• AI Enhanced Learning: AI is embedded throughout the learning experience via Alexandria, UBI's proprietary AI platform developed with Publicis Groupe. Designed specifically for education, Alexandria delivers personalised, secure, and adaptive learning while ensuring that critical thinking, judgement, and originality remain entirely the student's own. Students also benefit from UBI's membership of Microsoft Learning for Educators, with access to generative AI tools and Microsoft's suite, including Azure and Power BI.
• Partnerships & Links with Companies: The curriculum was developed in direct consultation with Publicis Groupe and leading e-commerce companies, giving it an industry relevance that is rare at postgraduate level. Students benefit from corporate workshops, prominent guest speakers, and internship opportunities through UBI's network. The programme is supported by BECI, with preferential fees available for its members. An optional International Business Experience at LSE (UK) or Babson College (USA) provides further first-hand exposure to top-tier academic and corporate environments.
• British Degrees in the EU: Every graduate earns an MSc degree validated by Middlesex University London that is internationally portable and recognised by employers worldwide while studying in Brussels, one of Europe's most internationally connected business environments. Middlesex is ranked among the top 100 Young Universities and top 10 transnational universities globally.
• Innovative Programmes: The curriculum sits at the intersection of three fast-growing fields: e-commerce strategy, AI-driven marketing, and retail media. Specialised modules in The E-Commerce Landscape, AI in E-Commerce, and Retail Media & AI place students at the frontier of a sector undergoing rapid transformation, with the technical and managerial tools to lead it.
• Lifelong Learning: UBI supports professionals at every stage of their careers. The MSc is available full-time or part-time, and the broader UBI portfolio extends through to Post0graduate certifications in various other cutting-edge fields, and UBI’s top ranked Executive MBA (#20 in the world) with five intake points per year, ensuring continued development remains accessible alongside professional commitments.