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University of Adelaide Master of Marketing
University of Adelaide

Master of Marketing

Adelaide, Australia

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Key Summary

    About: The Master of Marketing focuses on developing advanced knowledge and skills in marketing strategies, consumer behavior, and digital marketing. This program covers both theoretical and practical aspects, preparing students for the dynamic field of marketing.
    Career Outcomes: Graduates can pursue various roles, including marketing manager, brand strategist, digital marketing specialist, and market research analyst. This degree opens opportunities in diverse industries, equipping graduates with the tools to thrive in a competitive job market.

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Introduction

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goalsโ€”from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

Youโ€™ll also build strong business and marketing research skills, including through a major project.

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