Tzu Chi University Of Science And Technology
Marketing Management
Taipei, Taiwan
DURATION
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LANGUAGES
Chinese
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
STUDY FORMAT
On-Campus
Key Summary
About: The Marketing Management program focuses on developing skills in strategic marketing, consumer behaviour, and digital marketing. This comprehensive curriculum prepares students to meet the demands of a rapidly changing marketing landscape. Coursework covers core principles alongside practical applications, enhancing learning through case studies and real-world projects.
Career Outcomes: Graduates can pursue diverse career paths, including roles such as marketing manager, brand strategist, digital marketing specialist, or market research analyst. This program equips students with the expertise needed to thrive in various sectors.
Scholarships
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Introduction
this department, through this course, to understand the importance of marketing management in modern society. The course focuses on both theory and practice and uses case discussions to stimulate students' interest in learning, thinking, and application analysis of management issues encountered by real enterprises.