Twintech International University College Of Technology
BBA (Hons) Marketing

Kota Bharu, Malaysia

DEGREE TYPE

BBA

DURATION

LANGUAGES

English

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Jan 2025

STUDY FORMAT

On-Campus

Key Summary

About: The BBA (Hons) in Marketing offers an in-depth understanding of marketing principles and strategies. This degree spans three years and covers various aspects of marketing, including digital marketing, consumer behavior, and brand management. Students engage in hands-on projects and real-world case studies to enhance their learning experience.

Career Outcomes: Graduates can explore diverse career paths such as marketing manager, brand coordinator, or digital marketing specialist. They are well-equipped to excel in both corporate environments and entrepreneurial ventures.

Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally. Graduates will be acquainted with relevant knowledge and skills to hold successful careers in the world of marketing. A pathway has also been created for students to enhance their qualifications further by pursuing a Masters’ and Doctorate program.

This program is mainly designed to suit the needs of future marketers at all stages of their careers. Global business and global marketing perspectives are subjects discussed to open the door to a prosperous future and be the main instrument of helping corporate organizations achieve their corporate objectives and help Malaysia achieve its status of a fully developed country by the year 2020. Therefore, graduates with a degree in marketing would be able to contribute ideas to accelerate the achievement of our country’s mission and vision.

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