Tunku Abdul Rahman University of Management and Technology (TAR UMT formerly TAR UC)
Bachelor of Communication (Honours) in Advertising

Bangunan Tan Sri Khaw Kai Boh (Block A), Malaysia

DEGREE TYPE

Bachelor's degree

DURATION

LANGUAGES

English

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Jan 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor of Communication (Honours) in Advertising focuses on developing skills in advertising strategy, media planning, and creative development. Students explore contemporary industry practices and learn to apply theoretical knowledge to real-world projects. This program typically spans four years, offering hands-on experience through internships and industry collaborations.

Career Outcomes : Graduates can pursue careers in various fields, including advertising, public relations, marketing, and media. Potential job roles encompass advertising executive, media planner, copywriter, and campaign manager, providing a solid foundation for success in the dynamic communication landscape.

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

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