Bachelor of Arts in Marketing Communications

The Bachelor of Arts degree in Marketing Communications is designed to provide graduates with the skills necessary for a business or communications career. This degree encourages students to develop a biblical worldview related to issues that impact the business environment at both a macro and a micro-level. Courses help prepare students for careers in marketing, public relations, communications, promotions, and sales. The goal is to prepare students to be professional communicators who understand the need for being creative, strategic, and influential marketing messages. Objectives Upon completing the Bachelor of Arts in Marketing Communications, students should demonstrate competence in core business principles and strategies; Articulate ethical issues that occur in business, and examine alternative courses of action within the context of a biblical worldview; Communicate effectively in oral and written form.