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Towson University - College of Business & Economics Master in Marketing Intelligence

Towson University - College of Business & Economics

Master in Marketing Intelligence

0 Years

English

Full time

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On-Campus

Key Summary

    About: The Master in Marketing Intelligence equips students with crucial skills to analyze market data and consumer behavior. The program focuses on statistical methods, business strategies, and digital marketing tools, preparing you for the evolving marketing landscape.
    Career Outcomes: Graduates may pursue careers as marketing analysts, brand managers, or digital marketing strategists. Opportunities exist in both corporate and consultancy settings, allowing you to leverage your expertise to shape effective marketing strategies.

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Introduction

Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded post-baccalaureate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.

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