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Towson University - College of Business & Economics Master in Marketing Intelligence
Towson University - College of Business & Economics

Towson University - College of Business & Economics

Master in Marketing Intelligence

MSc

English

Full time

On-Campus

Key Summary

    About : The Master in Marketing Intelligence focuses on the effective use of data to inform marketing strategies. Students will learn how to analyze consumer behavior, develop marketing models, and utilize digital marketing tools. The program combines theory with practice, equipping graduates with essential skills and insights in the field of marketing intelligence.
    Career Outcomes : Graduates can pursue various career paths, including market analyst, digital marketing manager, and data-driven marketing strategist. With a strong emphasis on analytics and consumer insights, this degree prepares students for roles that require expertise in leveraging data for business decisions.

Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded post-baccalaureate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.