MBA in Green Marketing & Innovation

Apply to our bachelor, master or MBA programs by 14th February to get a free iPad for your studies! Explore our programs below and download a program brochure to get started.

At Tomorrow University, our community with over 500 passionate learners from diverse backgrounds, professions, and life experiences, are all connected by a common purpose: creating a more sustainable future.

Sustainability Advocates These are the mission-driven individuals who see the opportunities to drive change across the business landscape. Like us, they are committed to building a more sustainable future.

Intrapreneurs These future leaders are here to equip themselves with the skills and knowledge needed to guide organizations toward a more sustainable and socially responsible future. They're the change-makers within established structures and industries.

Freelancers and Consultants While some learners want to learn how to innovate and future-proof their careers, others are looking to launch their first venture. What unites these learners is their commitment to integrating sustainability and social responsibility into their work and industries.

Up-Skilling & Career-Switchers Many of our learners come from alternative backgrounds such as software engineering, biology or UX design! These bold individuals are reimagining their careers and steering their focus towards sustainability, technology, and transforming the business landscape.

Established & future Entrepreneurs While some learners want to scale their business responsibly, others are looking to launch their first venture. What unites these learners is their commitment to becoming conscious leaders and building their businesses sustainably.

Proactive Pathfinders Working professionals challenging traditional MBA education, by seeking alternative programs that align their values with their professional and personal aspirations, and support them in crafting their ideal career path. They're the innovators of tomorrow.

Tech Visionaries These are mission-driven individuals who want to improve people's lives and drive positive change across the business landscape with Al & technology. Like us, they are committed to building a more equitable and sustainable future.

There are many reasons to study at ToU. If any of the below resonates, then you have come to the right place.

• You're driven to advance your marketing expertise by integrating sustainability and green practices.
• You desire to lead organizations and brands toward more eco-friendly practices.
• You're passionate about combining innovation with sustainability in marketing and communication strategies.
• You're interested in using green marketing to positively influence product development.
• You see yourself as a pioneer in shaping market strategies with a sustainable mission.
• You're driven to understand and transform the dynamics of consumer behavior towards environmentally friendly processes.
• You're focused on aligning your career with your core values and finding ways to both work ethically and sustainably

With our Impact MBA, you'll be prepared to take on the corporate or entrepreneurial world and confront the challenges our society is facing while building a successful career of purpose. As

Credits: 60 or 90 ECTS

Sustainable Brand Leadership: Mastered the art of transforming brands with sustainable practices and green marketing strategies.

Green Marketing Strategies: Developed a comprehensive understanding of green marketing techniques and sustainable product development.

Consumer Behavior Insights & Biases: Ability to strategically analyze consumer behavior, especially in relation to green products, and know how to influence sustainable consumer choices.

Market Creation: Skills to create markets and brands that not only succeed but also encourage sustainable consumer behavior.

An MBA in Green Marketing & Innovation prepares you to lead sustainable marketing strategies and drive eco-friendly innovations in various industries. Potential career paths include:

• Green Marketing Manager: Develop and implement marketing strategies for sustainable products.
• Sustainability Brand Manager: Build and promote brands with a focus on sustainability.
• Eco-Innovation Specialist: Drive the creation and marketing of innovative, eco-friendly solutions.
• Corporate Sustainability Officer: Lead corporate initiatives for sustainability and green innovation.
• Sustainable Product Manager: Oversee the development and marketing of sustainable products.
• Environmental PR Specialist: Manage public relations and communication strategies for green initiatives.
• Sustainable Business Consultant: Advise companies on sustainable marketing and innovation practices.
• CSR Communications Manager: Promote corporate social responsibility efforts to stakeholders.
• Green Digital Marketing Strategist: Utilize digital marketing to promote sustainable brands and products.
• Environmental Campaign Director: Lead marketing campaigns focused on environmental awareness and action.
• Sustainability Innovation Manager: Foster innovation in sustainable product development and marketing.
• Eco-Friendly Supply Chain Coordinator: Manage and promote sustainability in supply chain processes.

Our MBA program offers two study options to suit your academic background and career aspirations.

1. The 90 ECTS track can be completed in 18 months.

This option requires a minimum of 180 ECTS from a Bachelor's Degree and is compatible with our Early-Bird tuition reduction and various scholarship opportunities. (see here)

1. The accelerated 60 ECTS track can be completed in one year.

This option requires a minimum of 210 ECTS from previous education, such as a longer Bachelor's Degree or a Master's. This option is not compatible with Early-Bird tuition reduction or scholarships.

While both pathways cover the core content, the 90 ECTS track offers 3 elective modules during Calibration Phase, whereas the 60 ECTS track has only one elective module.

The 4 Phases:

Our MBA programs are a hands-on learning experience, providing you with the essential skills, knowledge, and entrepreneurial mindset to excel in today's evolving business landscape. Our four-phase curriculum sets the stage for a successful and impactful career. Let's explore how each stage of the program shapes your skill development.

The Orientation Phase: You’ll start your journey by mastering the program's six competency areas. Your personal mission statement will lay the groundwork for your desired specialization, competency development, and mindset cultivation.

The Calibration Phase: This stage deepens your expertise in your chosen specialization area, giving you the opportunity to gain in-depth knowledge while developing an action-oriented skillset.

The Elevation Phase: The Elevation Phase focuses on finding solutions for Sustainable Development Goals. These grand challenges are designed and delivered together with our industry partners.

The Activation Phase: The Activation Phase is where your innovative ideas will come to life. You will work towards your own project's goals, with the support from your peers, our industry experts, and your mentors. It's the culmination of your transformative journey.