Thomas More University of Applied Sciences Bachelor in International Communication and Media - Branding and Activation
Thomas More University of Applied Sciences

Thomas More University of Applied Sciences

Bachelor in International Communication and Media - Branding and Activation

Mechelen, Belgium

Bachelor's degree

3 years

English

Full time

Sep 2026

EUR 1,157 / per year **

On-Campus

* for non-EEA| no deadline for EEA

** for EEA students | 9000€ for non-EEA students

Key Summary

    About : The Bachelor in International Communication and Media - Branding and Activation focuses on equipping students with skills in branding, marketing strategies, and media communication. The course covers the latest trends in digital media and branding practices, preparing students for roles in a dynamic global market. You'll explore practical applications and theoretical concepts that drive effective communication across diverse audiences and platforms.
    Career Outcomes : Graduates can pursue various opportunities in fields such as branding, marketing, and media. Potential career paths include brand manager, digital marketing specialist, and media strategist, allowing you to leverage your skills in multiple sectors.
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Creatively effective, effectively creative

  • Cap off the final year of your ICM degree with this specialization track.
  • Are you amazed by the power of brands? Curious to unravel the mechanisms that make them tick?
  • Develop your natural creative abilities and learn how to use them to inspire others.
  • Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
  • Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies, and maintaining deadlines.
  • Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
  • Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
  • Get practical experience in workshops on graphic design, video editing, web content, etc.
  • Take on real-life projects during an international internship.
  • Start this flexible 6-semester program either in February or September.