The University of Texas Permian Basin Online
Bachelor of Business Administration in Marketing
Online USA
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
* rolling admission
Key Summary
Our AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketing efforts. As you earn your degree, you’ll analyze demographics and consumer behavior to build marketing strategies and explore the diverse challenges that can occur during the marketing life cycle.
Designed with working professionals in mind, this flexible and cost-effective online program can be completed at your own pace. Our BBA in marketing can help strengthen your communication skills and strategic thinking ability as you learn to build and implement marketing programs from the ground up. Pair this program with our undergraduate certificate in digital commerce to give yourself an even greater competitive advantage in the workforce.
Undergraduate Certificate in Digital Marketing
Our 12-credit Undergraduate Certificate in Digital Marketing helps you gain a foundational understanding of the differences between traditional and digital marketing, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media tactics that can help achieve organizational goals. This certificate can be added to your online BBA in marketing program without any additional credits taken. Contact your advisor to find out how to add this online certificate to your plan of study.
General Education
42 out of 44 credits are required. All 3 credits of SOCI 1301 are needed for the degree; however, only 1 credit is issued to fulfill the university's Common Core requirement. The remaining 2 credits are added to the total lower-level credits from lower-level courses.
- ARTS 1301 - Art Appreciation - 8 weeks - 3 credits
- BIOL 1108 - Biology for Non-Science Majors Laboratory - 8 weeks - 1 credit
- BIOL 1308 - Biology for Non-Science Majors - 8 weeks - 3 credits
- COMM 1115 - Communication Lab - 8 weeks - 1 credit
- COMM 1301 - Introduction to the Study of Communication - 8 weeks - 3 credits
- COMM 1315 - Introduction to Public Speaking - 8 weeks - 3 credits
- ECON 2301 - Principles of Macroeconomics - 8 weeks - 3 credits
- ECON 2302 - Principles of Microeconomics - 8 weeks - 3 credits
- ENGL 1301 - Composition I - 16 weeks - 3 credits
- ENGL 1302 - Composition II - 16 weeks - 3 credits
- ENGL 2322 - British Literature to 1800 - 16 weeks - 3 credits
- ENGL 2323 - British Literature Since 1800 - 16 weeks - 3 credits
- ENGL 2327 - American Literature to 1865 - 16 weeks - 3 credits
- ENGL 2328 - American Literature Since 1865 - 16 weeks - 3 credits
- GEOL 1101 - Physical Geology Laboratory - 8 weeks - 1 credit
- GEOL 1102 - Historical Geology Laboratory - 8 weeks - 1 credit
- GEOL 1301 - Physical Geology - 8 weeks - 3 credits
- GEOL 1302 - Historical Geology - 8 weeks - 3 credits
- HIST 1301 - History of the United States to 1877 - 16 weeks - 3 credits
- HIST 1302 - History of the United States Since 1877 - 16 weeks - 3 credits
- HIST 2322 - World Civilizations - 16 weeks - 3 credits
- MATH 1314 - College Algebra - 8 weeks - 4 credits
- MATH 1324 - Applications of Discrete Mathematics - 8 weeks - 3 credits
- MATH 1332 - Contemporary Mathematics I - 16 weeks - 3 credits
- MATH 1325 - Applications of Continuous Mathematics - 8 weeks - 3 credits
- MATH 2412 - Precalculus - 8 weeks - 4 credits
- MUSI 1301 - Jazz, Pop & Rock - 8 weeks - 3 credits
- MUSI 1306 - Music Appreciation - 8 weeks - 3 credits
- PLSC 2305 - American National Politics - 8 weeks - 3 credits
- PLSC 2306 - State and Local Politics - 8 weeks - 3 credits
- PSYC 1301 - Introduction to Psychology - 8 weeks - 3 credits
- SOCI 1301 - Introduction to Sociology - 8 weeks - 3 credits
Lower-Level Business
- ACCT 2301 - Principles of Financial Accounting - 8 weeks - 3 credits
- ACCT 2302 - Principles of Managerial Accounting - 8 weeks - 3 credits
- BUSI 1301 - Business Principles - 8 weeks - 3 credits
- BUSI 2342 - Principles of Statistics - 8 weeks - 3 credits
- BUSI 2345 - Data Analysis with Excel - 8 weeks - 3 credits
- ECON 2301 - Principles of Macroeconomics - 8 weeks - 3 credits
- ECON 2302 - Principles of Microeconomics - 8 weeks - 3 credits
Business Core
- FINA 3320 - Principles of Finance - 8 weeks - 3 credits
- MNGT 3310 - Principles of Management - 8 weeks - 3 credits
- MNGT 3333 - Information System Fundamentals - 8 weeks - 3 credits
- MNGT 3340 - Production Operations Management - 8 weeks - 3 credits
- MNGT 4375 - Strategic Management (Capstone) - 8 weeks - 3 credits
- MRKT 3300 - Principles of Marketing - 8 weeks - 3 credits
- BUSI 3324 - Business and the Law - 8 weeks - 3 credits
- BUSI 3311 - Business Communications - 8 weeks - 3 credits
- COSC 1335 - Computers and Problem Solving - 8 weeks - 3 credits
Business Electives
6 credit hours of courses taught by the College of Business
- ACCT 3301 - Intermediate Accounting I - 16 weeks - 3 credits
- ACCT 3303 - Cost Accounting Principles - 16 weeks - 3 credits
- ACCT 3305 - Federal Income Tax - 8 weeks - 3 credits
- ACCT 3310 - Accounting for Business Decision-Makers - 8 weeks - 3 credits
- FINA 4321 - Financial Markets & Corporate Strategy - 8 weeks - 3 credits
- FINA 4327 - Investments - 8 weeks - 3 credits
- MNGT 3307 - Project Management Elements - 8 weeks - 3 credits
- MNGT 3309 - Energy Management - 8 weeks - 3 credits
- MNGT 3312 - Human Resource Management - 8 weeks - 3 credits
- MNGT 3315 - Developing Management Skills - 8 weeks - 3 credits
- MNGT 3318 - Small Business Management - 8 weeks - 3 credits
- MNGT 3330 - Organizational Behavior - 8 weeks - 3 credits
- MNGT 3305 - Land Management Principles - 8 weeks - 3 credits
- MNGT 3334 - Healthcare MIS - 8 weeks - 3 credits
- MNGT 3350 - Supply Chain Concepts - 8 weeks - 3 credits
- MNGT 3370 - Business and Ethics - 8 weeks - 3 credits
- MNGT 3380 - Managing Technology - 8 weeks - 3 credits
- MNGT 4320 - International Management - 8 weeks - 3 credits
- MNGT 4324 - Energy Law - 8 weeks - 3 credits
- MNGT 4325 - Environmental Law & Regulation in the Energy Industry - N/A - 3 credits
- MNGT 4326 - Real Property Law - N/A - 3 credits
- MNGT 4330 - Entrepreneurial Leadership - 8 weeks - 3 credits
- MNGT 4331 - Healthcare Management - 8 weeks - 3 credits
- MNGT 4336 - Healthcare Law - 8 weeks - 3 credits
- MNGT 4350 - Negotiation - N/A - 3 credits
Major Courses
- MRKT 3307 - Sales Management - 8 weeks - 3 credits
- MRKT 3315 - Consumer Behavior - 8 weeks - 3 credits
- MRKT 4312 - Marketing Management - 8 weeks - 3 credits
- MRKT 4314 - Marketing Research - 8 weeks - 3 credits
- MRKT 4320 - International Marketing - 8 weeks - 3 credits
Marketing Electives
12 credit hours of marketing classes not already used to meet a requirement of the degree
- MRKT 4300 - Digital Branding - 8 weeks - 3 credits
- MRKT 4301 - E-Marketing - 8 weeks - 3 credits
- MRKT 4302 - E-Commerce - 8 weeks - 3 credits
- MRKT 4303 - Digital Advertising - 8 weeks - 3 credits
- MRKT 4304 - Digital Marketing Analytics - 8 weeks - 3 credits
- MRKT 4305 - Energy Marketing - 7 weeks - 3 credits
- MRKT 4322 - Social Media Marketing - 8 weeks - 3 credits
- MRKT 4335 - Healthcare Marketing - 8 weeks - 3 credits
- MRKT 4320 - International Marketing - 8 weeks - 3 credits
An online BBA in marketing from UT Permian Basin can provide you with the skills and knowledge needed to excel in a wide variety of marketing specialties, including:
- Traditional Marketing
- Digital Marketing
- Brand Management
- Product Management
- Social Media Marketing
- Market Research
- Integrated Marketing
- Event Management