The University of Tennessee, Knoxville
Music, BA - Music Business Administration Concentration

Knoxville, USA

DEGREE TYPE

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Music, BA with a concentration in Music Business Administration offers students a comprehensive education in the business aspects of the music industry. Course topics include marketing, management, and the legal framework surrounding music. This program is designed to equip students with the skills needed to navigate the evolving landscape of the music business.

Career Outcomes : Graduates can pursue various careers such as music managers, promoters, or music publishing professionals. Opportunities also exist in record labels, talent agencies, and event coordination within the music sector.

The program offers a focused pathway for students interested in the business side of music. It combines music theory and performance with courses in management, marketing, and legal aspects of the music industry. Students learn about the operation of record labels, live events, and music publishing, preparing them to handle real-world challenges in various music business roles. The curriculum blends practical skills with industry knowledge, helping students develop competencies that make them competitive in the fast-changing music landscape.

Throughout the program, students have opportunities for hands-on experiences such as internships, which are encouraged to gain insights into the industry. They also benefit from courses that cover digital media, branding, and rights management, reflecting the current trends shaping the industry today. The program aims to equip students with not just academic understanding but also the skills needed to run or support music businesses successfully. This approach helps prepare graduates for careers in music management, promotion, artist representation, or entrepreneurship, giving them a solid foundation to navigate their future careers confidently.

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