Master of Marketing and Digital Strategy
Newcastle, Australia
Master degree
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
STUDY FORMAT
On-Campus
Key Summary
About: The Master of Marketing and Digital Strategy blends marketing principles with digital innovation. It covers consumer behavior, branding, market research and strategic planning, and emphasizes digital tools like social media, data analytics and online advertising. You’ll develop skills through case studies, industry projects and practical industry experience, build strategic thinking and problem-solving, and engage industry to apply marketing strategy across digital channels and analyze market data.
Career Outcomes: Graduates can pursue roles like Digital Marketing Manager, Social Media Strategist, Brand Manager, Digital Analytics Specialist or Marketing Consultant, working in digital marketing communications, e-commerce, advertising agencies and corporate marketing teams.
The Master of Marketing and Digital Strategy program is designed to prepare students for the evolving landscape of marketing, blending traditional marketing principles with digital innovation. It covers key areas such as consumer behaviour, branding, market research, and strategic planning, while also focusing on digital tools and platforms. Students gain practical skills in developing and implementing marketing campaigns across digital channels, including social media, data analytics, and online advertising. The program emphasizes real-world applications, often through case studies and industry projects, to help students apply their knowledge in dynamic marketing environments.
Students are encouraged to enhance their strategic thinking and problem-solving abilities while staying current with the latest trends and technologies in marketing. The curriculum aims to develop well-rounded professionals who can analyze market data, craft compelling messages, and use digital strategies to reach target audiences effectively. Additionally, the program offers opportunities for networking and industry engagement, allowing students to build relationships with marketing professionals and gain insights into current industry practices. Overall, it provides a comprehensive path for those wanting to deepen their understanding of marketing concepts and succeed in digital marketing roles.
