The University of Manchester Worldwide China Centre
MSc International Fashion Marketing
- Online, China
- Paris, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
STUDY FORMAT
Blended, Distance Learning
Key Summary
About: This online MSc International Fashion Marketing from Alliance Manchester Business School builds on established fashion qualifications and pairs theory with practical skills for the global fashion industry. You can work and study while on a CIM-accredited course that gives access to industry experts, alumni networks and modules in international marketing, branding and PR.
Career Outcomes: Graduates move into roles across fashion, luxury and retail. Typical positions include buyers, marketers, PR executives, brand managers and digital marketing specialists. Employers include Condé Nast International, Adidas, Chanel, Louis Vuitton, Christian Dior and Fendi, supporting careers in merchandising, brand strategy, communications and e-commerce.
As the fashion industry is evolving, there is a greater need for fashion business professionals to have a strong theoretical and applied to understand of the contemporary fashion business environment. This course will suit your needs, whether you are looking to enhance your skills, move into the fashion industry or apply for a more senior position.
Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.
As a successful graduate, you will have the knowledge and skills to equip you for a great career in fashion and retail. Our graduates have secured professions such as buyers, marketers and PR executives at well-known, iconic brands such as Condé Nast International, Issey Miyake, Nike, Adidas, Chanel, Louis Vuitton, Christian Dior, Fendi etc.
Course Highlights
- Valuable opportunities to learn from leading fashion industry experts and executives.
- Develop your career and grow your personal brand with our alumni network.
- Become a fashion marketer with a global vision.
- Chartered Institute of Marketing (CIM) accredited.
Course Units
International fashion marketing
- Current and future external environmental analysis
- Emerging markets and market entry methods
- Global consumer culture and global citizenship
Strategic brand management
- Strategic brand management business models and concepts
- Corporate branding and consumer branding
- Luxury brand marketing
Fashion consumer behaviour
- Understanding the marketplace and customer needs
- Impact of cultural and sociological shifts on consumers and markets
- Opinion leaders and change agents and their impact on reshaping the fashion landscape
Fashion marketing communications
- Advertising and PR in the fashion industry
- Integrated marketing communications (IMC)
- Innovation and ethics in fashion media and communications
International Fashion Retail Management
- Retail distribution and channel development
- Understanding the omnichannel consumer and their customer journey
- The retail buying cycle
Contemporary issues
- Ethics, sustainability and fashion consumption
- Innovations in digital technologies
- Experiential consumption
Research skills in practice
- Formulating research questions
- Conducting a literature review
- Research design and ethical considerations
- Effective data collection, analysis, evaluation and communication
