BA Digital Marketing and Advertising
London, United Kingdom
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 17,000 / per year *
STUDY FORMAT
On-Campus
* full-time international | home ยฃ9,250 per year; part-time international ยฃ4,250 per 30 credits | home ยฃ2,312 per 30 credits
Introduction
Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.
This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real-world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such asย Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work atย Google, Coca Cola and OgilvyOne.
What you should know about this course
- We are ranked joint 1st in London in Marketing for Graduate Prospects (Complete University Guide 2024)
- 3rd overall in London for Marketing (The Complete University Guide League Tables 2024)
- Some of our courses may exempt you from modules of certain professional CIM or IDM qualifications, in preparation for a career in digital marketing.
- Work placements at companies such as Microsoft, Warner Music Group and IBM
- Study at our beautiful Greenwich campus, a UNESCO World Heritage Site
Gallery
Admissions
Scholarships and Funding
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their studies. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management, and financial hardship.
Curriculum
Full time and Sandwich
Year 1
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Fundamentals of Marketing (15 credits)
- Introduction to Public Relations (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Program Tuition Fee
Career Opportunities
Will I have a work placement?
Work placements are optional, and you are responsible for arranging your placement with support from the university.
Previous students have secured a placement year at The Walt Disney Company, PwC and IBM.
How long is my placement?
Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.
What are the financial arrangements?
UK placement annual salaries range between ยฃ13,000-ยฃ18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses instead of a full salary.
What sort of careers do graduates pursue?
Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.
Are internships available?
Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:
- CV, cover letter, and interview tips
- Careers fairs
- Overseas exchange
- Mentoring