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The University of Eastern Finland - Joensuu Campus Master in Tourism Marketing and Management

The University of Eastern Finland - Joensuu Campus

Master in Tourism Marketing and Management

Joensuu, Finland

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English

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Aug 2025

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Key Summary

    About: The Master in Tourism Marketing and Management focuses on enhancing your skills in marketing strategies and management practices relevant to the tourism industry. This program covers key topics such as sustainable tourism, digital marketing, and consumer behavior. Through a combination of theoretical knowledge and practical experience, you'll prepare to face the challenges of a rapidly changing landscape in tourism.
    Career Outcomes: Graduates can pursue various roles, including marketing manager, tourism development officer, or corporate social responsibility manager. Other opportunities include positions in tourism consultancy and event management, where you can apply your knowledge to enhance the industry's growth.

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Introduction

Master's Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students, and this is what the students can do when they have finished our degree programme.

We will provide you with the tools and skills needed to make it in the future—your choices of what to study and define your future take this responsibility seriously. Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working.

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