The Old Polish University
Bachelor in Marketing & E-business

Kielce, Poland

DEGREE TYPE

Bachelor's degree

DURATION

LANGUAGES

Polish

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Oct 2025

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor in Marketing & E-business offers a comprehensive understanding of marketing strategies in the digital era. It combines traditional marketing principles with modern e-business practices. The program is designed to prepare students for the evolving landscape of marketing in the digital age.

Career Outcomes : Graduates may pursue careers in various fields such as digital marketing, e-commerce management, market research, or brand management. They can work in roles like marketing analyst, social media manager, or e-commerce coordinator, contributing to both traditional and online marketing strategies.

Preparation of graduates to use digital technologies and the Internet in broadly understood internet business as a response to both the European and Polish market needs. As a result of the mission, the education process's effect in this field are the skills to use knowledge, methods, and analytical tools for effective operations on the Internet and in the broadly understood electronic business.

The studies last six semesters, both in full-time and extramural part-time systems. The studies have a practical profile – which means a large share of practical classes in the study plan: workshops, laboratories, exercises, seminars, and foreign internships. Classes end with a diploma exam. Students obtain a bachelor’s degree.

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