The International University of Languages and Media (IULM)

Strategic Communication

Year 1

• Strategy and Management
• Organizational Behaviour & Neuromanagement
• Strategic & Entrerpreneurial Communication
• Brand, Identity & Reputation
  • Consumer Behaviour & Integrated Marketing Communication
  • Identity & Reputation Management
• Digital Communication Management
  • Digital and Cross-media Strategy Social
  • Media Relations Management
• Content Management & Corporate Storytelling

Year 2

• Stakeholder Relationship Management
  • Issues & crisis Communication
  • Public Affairs & Digital Advocacy
• Communication Measurement & Data Analysis
• Corporate Social Responsibility & Communication
• Internal Communication and Change Management
• Financial Communication and Investor Relations
• Field Project/Stage

From the academic year 2019-2020 the Master of Science in Strategic Communication offers two Dual Degree opportunities at Huddersfield University (UK) and Cardiff Metropolitan University (UK).

Credits: 120

Programme objectives

The Master's degree course in Strategic Communication is designed to train graduates who, in addition to having a solid knowledge of specialized techniques of business communication, have a strategic vision of the role that communication can play in different organizational contexts.

The course aims at overcoming the tactical vision of communication, focused only on the acquisition of skills and technical know-how, in order to train professionals capable of holding managerial roles in the field of external and internal organizational communication and in that of public relations for companies and private and public organizations.

Graduates of IULM’s Master of Strategic Communication will learn the technical know-how needed to excel at communications, while also acquiring a strategic understanding of the role communications can play in various organizational contexts.

The programme aims to produce trained professionals who will be prepared to take on such key roles as:

• Strategic Communication Manager, in charge of planning and coordinating corporate communication strategies within an organization;
• Global Reputation Manager, responsible for developing and constantly improving a brand’s reputation or an organization’s corporate reputation;
• Communication Specialist, in charge of planning and coordinating sector-specific communications strategies;
• Stakeholder Relationship Manager, responsible for the planning and organization of activities meant to engage an organization’s various stakeholders.