The International University of Languages and Media (IULM)
International Marketing & Sales CommunicationMilan, Italy
DEGREE TYPE
Master degree
DURATION
6 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
International Marketing & Sales Communication
The Master's course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master's degree in line with the strengths of the IULM University, multidisciplinary, practical approach, and ability to anticipate market changes and that offers you the unique opportunity to specialize overseas thanks to a Study Tour in California. The path is completed with many project works, business games and a sales pitch competition.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
International Marketing:
- Analyzing customer insights in global markets
- Advanced marketing strategy
- International branding
- International trade marketing
- Managing sustainability in global chains
International Sales Communication:
- Intercultural communication
- Sales management & neuro-selling
- Relationship selling for global business
- International retail selling
Soft Skills Laboratory:
- Storytelling across boundaries
- Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
- Creative leadership
- Individual & cross-culture team coaching
Digital Marketing Laboratory:
- Analytics & big data for marketing & sales
- Data sensing & visualization
- Social media marketing & omnichannel experience management
- Marketing automation, CRM and Artificial Intelligence
Cross-cultural Laboratory:
- EMEA (Europe, Middle East, Africa) & Russia
- APAC (Asia Pacific) & India
- NORTH AMERICA (Canada, USA) & LATAM (Latin America)
Program Outcome
The Master in International Marketing & Sales Communication aims to create professional figures capable of solving problems of marketing, communication and sales, in the logic of creating value processes focused on the customer. The lessons will be held by Italian and foreign university professors. Fieldwork, business games and a sales pitch competition are also planned. The numerous partner companies will contribute to an active participation in the didactics and the offer of internships.
Program Tuition Fee
Career Opportunities
- International marketing manager
- Growth manager
- International product manager
- International trade manager
- Country manager
- Global sales manager
- Key account executive
- Business developer
- International communication & brand manager
- Customer Success Manager.
English Language Requirements
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