The International University of Languages and Media (IULM)
Arts and Cultural Events
Milan, Italy
Bachelor's degree
DURATION
3 years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
Arts, Media, Cultural Events
The Degree Course in Arts, Media, Cultural Events is organized across different disciplinary fields ranging from the arts to social sciences.
There are three thematic areas:
- Critical, historical-artistic and performing arts disciplines
- Linguistic, historical and sociological disciplines
- Economic, management and legal regulations
The graduate in Arts, Media, Cultural Events, thanks to the basic and characteristic teachings, will be able to apply independently the knowledge acquired to understand and bring value to historical and cultural heritage, to build artistic and cultural content aimed at different audiences.
The related activities will allow the graduate to develop business plans, management and marketing plans and communication for cultural activities and entertainment, fundraising projects.
Through language tuition, students will increase their English language skills, and will have some fundamental skills in a second foreign language.
Several scholarship options are available. Please check the university website for more information.
1st Year
Mandatory activities
- History of medieval art
- Current visual arts
- History of contemporary art
- Arts and media
- Digital communication laboratory for the arts
- Production and communication of art
- Digital media for the arts
- Contemporary History
- Contemporary history
- Current Italy
- Antropology of the contemporary
- Economy and marketing for cultural events
- Art and fashion
- Professional English I
2 Year
Mandatory activities
- The entertainment system
- Cinema and Art
- Forms of contemporary theatre
- Production and organisation of contemporary music
- History of modern art
- Economy of culture and art
- Publishing for Culture
- Sociology of events
- Cultural journalism
- Editing for Arts and Culture
- Project management of events and entertainment
- Professional English II
- Language and culture of the second foreign language
3 Year
Mandatory activities
- Aesthetics
- History of art criticism
- Forms of organisation of cultural events
- Right of cultural activities
- Laboratory of photography theory and technique
- Writing workshop for the communication of art and culture
- Professional English III
- Stage of professional skills
Credits: 180
Programme objectives
The Bachelor of Arts in Arts, Media, Cultural Events provides the basic skills to operate in the cultural professions, in the system of arts and performing arts productions. These are scenarios in continuous transformation that require preparation in the humanities and management skills that are the focus of this three-year study programme. In Italy, this sector is showing great potential and creating more and more jobs, a trend that is mirrored globally. In response to these needs, the Degree Course in Arts, Media, Cultural Events is organized around two axes, the historical-critical axis of the languages of art and entertainment and the operational-management axis, which correspond respectively to the acquisition of knowledge and skills necessary to: analyze, build and communicate products and content specific to art and entertainment; organize and manage cultural activities and events.
IULM’s three-year undergraduate degree in Arts, Entertainment and Cultural Events aims to train professionals who will be able to document, develop and promote artistic heritage through both traditional means and new multimedia platforms. Furthermore, graduates will be expert organizers of artistic and cultural events, covering everything from their planning and production to their execution and promotion. This programme will also open doors for graduates in the following careers: art and cultural content editors; experts in the planning, production, organization and distribution of art exhibitions, cultural events and entertainment products; interculturalists (artistic and cultural mediators); and experts in the management of cultural events for public and private institutions.
A wide range of content is included: History of Medieval, Modern and Contemporary Art, Art and Fashion, Workshop on Digital Communication of the Arts, Economy of Culture and Arts, Project Management of Events and Entertianment, with a strong content of arts, social sciences, languages and digital systems specific to the disciplines covered. These modules are taught face-to-face by IULM lecturers, artists and sector professionals through workshops and "field" experiences.
The programme is designed to provide students with a basic theoretical preparation with attention made to the assessment of the level of knowledge acquired. Students participate in classroom-based lessons, workshop activities, study visits to museums and foundations, cycles of meetings with professionals and protagonists of the art, culture and entertainment system, projects and collaborations with external bodies, internships in Italy and abroad. Opportunities guaranteed by the Faculty's close partnerships, reserved for students of the three-year period, such as those with MIA FAIR and Cittadellarte-Fondazione Pistoletto, and by the offer of numerous professional experiences. Other strategic skills for employment are given through the JobLabs component: intensive workshops, held by professionals of outstanding reputation, supported by IULM lecturers aimed at the implementation of highly innovative projects.
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