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The German University In Cairo MBA in Media Management
The German University In Cairo

MBA in Media Management

ثالث القاهرة الجديدة, Egypt

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English

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Sep 2024

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Key Summary

    About: The MBA in Media Management combines business principles with media industry insights. Students learn to navigate the rapidly changing media landscape through critical thinking and strategic planning. The program covers topics like media economics, digital media strategies, and leadership in media organizations.
    Career Outcomes: Graduates can explore various career opportunities, including roles such as media planner, brand manager, content strategist, and media project manager. This program prepares you to lead in media enterprises and excel in a competitive marketplace.

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Introduction

GUC and Deutsche Welle introduce the first MBA in Media Management to be offered in Egypt. Upon successful completion of the program, graduates receive a Master of Business Administration (MBA) in Media Management from the GUC. This supports the international exposure of Media management and practices to Egyptian and international calibers studying in German University in Cairo.

Egypt has a long and proud history of achievements in the area of media. Ancient Egyptians invented language and papyrus paper to facilitate the transfer of ideas to the masses. In the nineteenth and early twenty century, Egypt was one of the world’s first nations to introduce modern media outlets such as journalism, radio, and cinema.

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